Exam 5: Consumer Behavior

Generally,people buy one product or service instead of another because they perceive it to be a better value.

Fred's Heating and Air Conditioning Service is considered using the slogan,"We fix it the first time,every time." Why might this slogan be a bad idea if Fred wants to maximize postpurchase satisfaction? Create a better slogan for Fred.

Rachael is visiting colleges before applying to schools.Rachael is likely to be involved in an impulse buying process.

Where Caroline grew up,everyone knew everyone else,no one locked the doors on their house,and a person's word could be trusted.When she went to work in another part of the country,she was surprised by how few people had similar values and beliefs.Caroline had to adjust to __________ differences.

Marketers particularly want their brands and products to be in consumers'__________ sets.

After Sharon graduated from college,she found a steady and good-paying job,got married and began to raise a family,and began to receive recognition at work and in the community.Eventually,she began to devote more time and effort to intellectual and aesthetic pursuits.Sharon is moving up:

Brenda wants a new car that will be dependable transportation and look good.She wants to satisfy both functional and psychological needs.

Setting high customer expectations is a good strategy that will help to avoid customer dissatisfaction in the long run.

When Maya decided to buy a new computer,she thought about all the brands she could recall seeing advertised,but she would only consider those brands she could buy at her local electronics store.This represents Maya's __________ set.

When Glen is thirsty,he always buys a Coke.Like many consumers,Glen engages in considerable alternative evaluation when buying habitual products like his Coke.

When Karen realized her dog had fleas,Karen had:

Before flying,Jaden researches the types of planes the airline uses,scans the plane for defects as it taxis up to the terminal,and follows the pilot and crew as they come through the airport.He has no experience as a pilot or airplane mechanic.Jaden probably has a misguided sense of his:

The shared meanings,beliefs,morals,values,and customs of a group of people constitute its:

Why are attitudes important in consumer decision making?

Joanna lives according to her own rules,unconcerned about designer labels,brand names,and luxury items.Joanna is at what level in Maslow's Hierarchy of Needs?

Barak is considering buying a hybrid car,but he's not sure that he believes the gas mileage estimates.Barak is concerned about:

Most "big box" retailers regularly move products from one aisle to another.They also put personal care products in the pharmacy area,many aisles away from the grocery products.They do this because consumers who spend more time walking through the store are likely to make:

Steve wasn't sure what kind of salsa he wanted to get for his upcoming Superbowl party.It seemed like there were dozens of varieties to choose from.He noticed that he could sample a few at a station in the store.He tried four,rejected two,and bought several jars of the two he really liked.He also ended up buying a different--and more expensive--kind of tortilla chip after tasting it.Marketers identify this as a success story of:

Whenever major golf professionals use a new piece of golf equipment,sales of that equipment jump rapidly.What type of social influence do PGA and LPGA professionals represent for average golfers?

When Alisa decided to buy a new computer,she considered all the brands she could recall seeing advertised.This represents Alisa's __________ set.