Exam 5: Consumer Behavior

Marketers fear negative word of mouth because when consumers are dissatisfied,they:

When making an important purchase,consumers often consult friends and family.This is considered an external search for information.

Maslow's Hierarchy of Needs is an interesting concept for psychology,but it has little relevance for marketing.

Brenda wants a new car that will be dependable transportation and look good.She wants to satisfy both functional and psychological needs.

The Wall Street Journal provides a set of guidelines each year for readers purchasing a laptop computer.The guidelines include recommendations for hard disk capacity,memory size,battery life,and several other attributes.The Wall Street Journal is providing consumers with:

The shared meanings,beliefs,morals,values,and customs of a group of people constitute its:

The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________________ factors influence consumers' decisions.

Tomas,a bank employee,doesn't feel that his co-workers accept him.He decides to dress more casually,as they do,hoping to be accepted.Which level of Maslow's Hierarchy of Needs is Tomas trying to work on?

Generally,people buy one product or service instead of another because they perceive it to be a better value.

Which of the following is not one of the four factors affecting consumers search processes?

Every year,before he puts his boat in the water,James has his mechanic put a new battery in the boat.James is probably concerned with ____________ risk.

Andrea and Karl got married a year ago and are ready to move out of their apartment and into a new home.After looking at several houses,they have developed a list of features that are important to them and that are different among the homes they have visited.The features on their list are called __________.

Naomi knows that habitual purchasers make great customers for her coffee shop.How can Naomi attract and maintain habitual purchasers?

Beverage firms sometimes hire attractive young people to sit at fashionable bars,sipping the company's latest product offering.The firms hope these "models" will serve as a(n)_____________ and influence consumers.

A ______________ is a need or want strong enough to cause the person to seek satisfaction.

After Sharon graduated from college,she found a steady and good-paying job,got married and began to raise a family,and began to receive recognition at work and in the community.Eventually,she began to devote more time and effort to intellectual and aesthetic pursuits.Sharon is moving up:

Laura has a nearly-new economy car but wants a sports car.If she decides to purchase a sports car,she will be primarily fulfilling ______________ needs.

Why are attitudes important in consumer decision making?

Brenda was planning a small dinner party,and had gone to a new specialty food store with coupons she'd found in the Food section of the paper.At the store she also found a "buy one,get one free" deal,and a free gift offered with the purchase of a particular dessert.She altered the menu as a result of the _____________ and ended up spending less than she'd planned.

Fred's Heating and Air Conditioning Service is considered using the slogan,"We fix it the first time,every time." Why might this slogan be a bad idea if Fred wants to maximize postpurchase satisfaction? Create a better slogan for Fred.