Exam 5: Consumer Behavior

Elena is in the process of buying a new car.There are many possible cars to choose from,but she is focused on a few she would actually consider buying.These make up her _____________ set.

Jubyung is buying a laptop computer to take on trips.Although he looks at several brands,he refuses to buy a computer that weighs more than five pounds.Jubyung is basing his decision on:

Using automobiles as an example,explain the differences between universal,retrieval,and evoked sets,and identify the one that is most important to marketers.

Learning refers to a change in a person's thought process or behavior that arises from:

The consumer decision process can be influenced by:

Dawn flies regularly between Atlanta and Los Angeles.She almost always uses Delta Airlines and has lots of Delta Sky Miles credit (Delta's frequent flyer program).Still,she uses an online fare comparison website each time to see if a competitor has a better price or a more convenient schedule.Dawn uses __________________ to decide which airline to fly.

Where Caroline grew up,everyone knew everyone else,no one locked the doors on their house,and a person's word could be trusted.When she went to work in another part of the country,she was surprised by how few people had similar values and beliefs.Caroline had to adjust to ______________ differences.

Vacation,restaurant,and entertainment choices require marketers to consider which of the following social factors?

When mountain climbers purchase clothing for scaling Mount Everest,their purchases are primarily addressing ________________ needs.

When Karen realized her dog had fleas,Karen had:

Ryan believes he is responsible for his actions,and he will conduct extensive searches before making a purchase.Michael's favorite phrase,when confronted by the need to make a decision,is,"Whatever." In marketing terms,Ryan is said to have a(n)___________ and Michael,a(n)___________.

How does the shopping situation affect consumer behavior?

Barak is considering buying a hybrid car,but he's not sure that he believes the gas mileage estimates.Barak is concerned about:

______________________ factors often override or influence psychological and social issues influencing consumers' purchase decision.

Some websites provide friend-based merchandising,which means that customers "bring" their friends to the e-retailer so they can shop together.Which of the influences on the consumer buying process does this represent?

Christophe bought Timberland boots because he felt they were perfect for his outdoor activities.Patrick bought the same kind of boots because he felt they were stylish,especially with the logo clearly visible.The psychological factor driving Patrick's behavior is:

Often,political candidates position themselves as "outsiders," not part of the establishment.These candidates assume that voters have a negative attitude toward incumbent politicians (i.e.,those currently in office).Describe three components of attitudes voters might have toward incumbent politicians.

Apple computer users tend to like the company and love its products.Apple has nurtured this _____________ component of their customers' attitudes.

The consumer decision process model represents:

American visitors to the Indonesian island of Bali are often aghast when they see the sign for the Swastika resort.Americans associate the Swastika symbol with Nazi Germany while Indonesians associate the symbol with the four major elements on Earth.The two groups have different: