Exam 5: Consumer Behavior

The consumer's level of involvement can lead to two types of decision-making processes: _________ and ___________.

Fashion designers have realized that plus size consumers have significant buying power.Which of the following best describes the course of action fashion designers should take to capture this market?

When Dee has business in Denver,she often goes out for a fancy meal.When deciding where to go,the only restaurants she usually considers are the local Thai restaurant and the elegant French restaurant.Do these two restaurants represent her universal,retrieval,or evoked set of choices?

The three components of an attitude are:

Jacinta manages the shoe department in a large department store.She will probably use _______________ to influence consumers' decisions while in her part of the store.

Kathy has naturally curly hair and has often been disappointed with the haircuts she has received.When she moved to a new town,she approached her new office mates and several strangers with curly hair and asked them where they had their hair cut.She chose to spend considerable effort finding a new hair stylist based on the ____________ associated with her purchase decision.

Paula is about to open a new hardware store.She is making decisions regarding lighting,colors,and layout of merchandise.Paula knows these ________________ factors will influence consumers' purchase decisions.

Marketers often use principles and theories from ______________ and _____________ to decipher many consumer actions and develop basic strategies for dealing with their behavior.

Mary will not consider purchasing an "American" car brand based on negative comments made by her parents,therefore she has developed a negative attitude toward "American" brand cars.

How much time consumers spend searching for information depends on:

Larry operates a fishing resort in the Galapagos Islands.Few guests visit his remote island more than once,but Larry has his assistant e-mail recent customers each month to see how satisfied they were with their stay at his resort.Why would Larry spend effort on past customers if few guests come more than once?

Jorge is running for Congress against a sharp,experienced politician,someone who is known for her debating skills and cunning wit.Jorge decides on a strategy of setting low expectations for his performance in the debate,telling reporters "Don't mis-underestimate me." Like marketers,political candidates who set expectations too low could: