Exam 5: Consumer Behavior

Before flying,Jaden researches the types of planes the airline uses,scans the plane for defects as it taxis up to the terminal,and follows the pilot and crew as they come through the airport.He has no experience as a pilot or airplane mechanic.Jaden probably has a misguided sense of his:

There is an old saying,"Never go to the grocery store hungry." This saying suggests that a consumer's _________________ state may adversely affect purchasing decisions.

When Maya decided to buy a new computer,she thought about all the brands she could recall seeing advertised,but she would only consider those brands she could buy at her local electronics store.This represents Maya's ________ set.

Frazier is out of milk and bread and needs to decide what is for dinner.He will be stopping at the grocery store on the way home.Frazier will likely engage in limited problem solving.

A reference group may have direct or indirect influence on your attitude toward a particular clothing store.

Many Hollywood movie stars were among the first to buy electric and hybrid vehicles.These stars often became ___________,influencing other consumers' behavior.

Maslow's Hierarchy of Needs includes physiological needs at the lowest level and self-actualization at the top.The three levels in between are:

When John and Dorothy go out to dinner,they look for unusual wines on the wine list.Experience has taught them that unusual wines are often personal favorites of the restaurant owner and can offer a special experience.John and Dorothy have their own ________________ when choosing wines.

Steve wasn't sure what kind of salsa he wanted to get for his upcoming Superbowl party.It seemed like there were dozens of varieties to choose from.He noticed that he could sample a few at a station in the store.He tried four,rejected two and bought several jars of the two he really liked.He also ended up buying a different--and more expensive--kind of tortilla chip after tasting it.Marketers identify this as a success story of:

Thanh has to decide which college to attend.This is the most important,riskiest and more expensive decision she has ever made.She will be engaged in:

As manager of a local donut shop,Arnie greets his regular customers by name and often begins making their order when he sees them drive into the parking lot.Arnie knows habitual purchasers with strong store loyalty are great customers.

A consumer's external social environment includes:

Harley-Davidson knows that many of its customers today are professional people who want the pride of owning a Harley.Harley-Davidson also appeals to its more traditional market: cyclists who want a smooth,powerful ride.To be successful,Harley-Davidson needs to appeal to which type(s)of needs?

Limited problem solving usually relies on:

Consumers involved in habitual decision making engage in little conscious decision making.

What is the difference between a functional need and a psychological need? How can getting a college education fulfill both types of needs?

Postpurchase cognitive dissonance is especially likely for products that are:

When Brandon decided he needed a new car,he immediately called his old college roommate who owns a BMW dealership to ask questions about options and financing.Brandon was searching for information from:

While on vacation,Martha had her camera stolen.Not wanting to waste vacation time,Martha went out and purchased another camera just like the one that was stolen.For Martha the _________________ was low.

The greater the difference between a consumer's unsatisfied need and the desired state,the greater the need recognition will be.