Exam 7: International Strategy: Creating Value in Global Markets

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Firms following a global strategy strive to offer ______________ products and services as well as locate manufacturing,R&D,and marketing activities in _____________ locations.

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D

At the time Molson invested into the Brazilian beer market in 2002,the Brazilian market was

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C

The textbook's description of the international expansion of Edmonton-based engineering firm Stantec Inc.is a good example of expansion through

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Two opposing pressures that managers face when they compete in foreign markets are: cost reduction and adaptation to local markets.

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All of the following are limitations of a multidomestic strategy except

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According to the text,Canadian firms around the world were targets of animal rights groups who did not approve of seal hunting in Newfoundland.

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Lingo Media of Toronto was mentioned in Chapter Seven as being a good example of a small company

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With regard to "factor conditions," the pool of resources that a firm (or nation)has is much more important than the speed and efficiency with which these resources are deployed.

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According to Michael Porter,firms that have experienced intense domestic competition are

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Since Molson's investment in Kaiser in Brazil,that company's market share in Brazil has

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Differences in foreign markets such as culture,language,and customs can represent significant management risks when firms enter foreign markets.

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Within a worldwide market,the most effective strategies are neither purely multidomestic nor purely global.

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Low pressure for local adaptation combined with low pressure for lower costs would suggest what type of strategy?

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According to Theodore Levitt,what are the three assumptions that favour the pursuit of a "pure" global strategy?

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Dispersion of value chains across different countries mainly occurs through offshoring and outsourcing.

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A key tenet of a transnational strategy is improved adaptation to all competitive situations as well as flexibility by capitalizing on communication and knowledge flows throughout the organization.

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As in the case of Siebel Systems,elements of a global strategy may facilitate the competitive advantage of differentiation by

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In order to realize the strongest competitive advantage,firms engaged in worldwide competition must

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Summarize the most important benefits and risks associated with diversification into global markets.

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What are the six basic types of entry strategies for international expansion?

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