Exam 7: International Strategy: Creating Value in Global Markets

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IMAX claims that every new theatre that opens somewhere in the world lowers the cost of production of its unique movies.

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Which one of the following is one of Theodore Levitt's assumptions supporting a pure global strategy?

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Multinational firms following a transnational strategy strive to optimize the trade-offs associated with efficiency,local adaptation,and learning.

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Microsoft decided to establish a corporate research laboratory in Cambridge,England

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The text mentions Canadian firms Lingo Media and Hydrogenics as having directed all their efforts to overseas markets with

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Explain Michael Porter's "diamond of national advantage."

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When Dofasco approached the cultural differences of operating in Mexico,Dofasco's motto "our strength is people" was a problem because

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Discuss why international expansion is a viable diversification strategy that is being pursued by many firms.

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Explain how the two opposing forces facing MNC managers,cost reduction and local adaptation,create pressures to operate with a global or multidomestic strategy,respectively.

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An advantage of international expansion is that it can enable a firm to optimize the location of every activity in its value chain.

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Corporations with multiple foreign operations that act very independently of one another are following a multidomestic strategy.

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High pressure for local adaptation combined with low pressure for lower costs would suggest what type of international strategy?

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Discuss how the global dispersion of value chains has influenced the traditional modes of international expansion.

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International expansion can extend the life cycle of a product that is in its maturity stage in a firm's home country.

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Industries in which proportionally more value is added in upstream activities are more likely to benefit from a global strategy than those in which more value is added downstream (closer to the customer).

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What are some of the primary benefits of transnational strategies?

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The difference between a franchise and licensing contract is that

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In a global strategy a firm operates all its businesses under a single common strategy regardless of location.

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Canadian steel company Dofasco looked at cultural challenges in expanding and decided to stick to its famous motto: "our strength is people."

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The need to attain economies of scale encourages multinational firms to operate under a multidomestic strategy.

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