Exam 8: Strategy Formulation and Implementation
Typically, MNCs utilizing this approach to strategic planning use a country-centered or multi-domestic strategy.
C
What is the "BOP" and why is this strategy challenging to implement?
A group of researchers and companies have begun exploring the potentially untapped markets at the base of the pyramid (BOP).They have found that incremental adaptation of existing technologies and products is not effective at the BOP and that the BOP forces MNCs to fundamentally rethink their strategies.Companies must consider smaller-scale strategies and build relationships with local governments, small entrepreneurs and nonprofits rather than depend on established partners such as central governments and large local companies.The BOP strategy is challenging to implement.Companies have to offer affordable goods that are highly available in a community that is willing to accept the product.Most importantly, however is that the company must bring awareness of the product to the general population.Balancing these is not a simple task, since advertising and efficient distribution networks, for example, cost a significant amount, yet the companies cannot add a high price tag.Furthermore, illiteracy issues, poor infrastructure, corruption and nonexistent distribution channels often associated with poverty-stricken societies deter companies from wanting to invest.
Which of the following strategies has the highest need for integration and differentiation?
D
Which foreign marketing strategy is characterized by niche companies that adapt their products to satisfy the high demands of differentiation and ignore economies of scale because integration is not very important?
A primary consideration for an MNC in investing in a foreign country would be a decision based on:
Strategic management is required to keep track of increasingly diversified operations in a continuously changing international environment.
According to the text, strategic planning helps MNCs to do all of the following except:
Companies that pursue this strategy typically sell products for which a large portion of value is added in the upstream activities of the industry's value chain.
The approach to strategic formulation and implementation utilizing strategies of TQM to meet or exceed customers' expectations and continuously improve products and/or services is referred to as the:
The strategic planning process that helps a firm evaluate its current managerial, technical, material and financial strengths and weaknesses is:
Opportunities to increase market share through increased sales of goods and services result in MNCs investing into:
When the need for national responsiveness is high and the need for global integration is low, a(n) _____ strategy is appropriate.
Which of the following is not an advantage of first-mover strategies?
A key success factor is a factor that is necessary for a firm to compete effectively in a(n):
The products sold by MNCs pursuing this approach often have a large portion of their value added in the downstream activities of the value chain.
In emerging economies undergoing rapid changes such as privatization, governments have generally been apprehensive and uncooperative with MNCs.
The technological learning gained from varied international environments:
Which of the following is likely to be the most effective strategic approach for the "base of the pyramid"?
One of the most important foci in _____ is the market and includes the role of all potential competitors and the relationships surrounding those competitors, such as affiliation with one another or the connection between the company and its customers and suppliers.
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