Exam 8: Strategy Formulation and Implementation

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When the need for national responsiveness is high and the need for global integration is high, a multi-domestic strategy is appropriate.

(True/False)
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All of the following are features of a "born-global" firm except:

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Identify the four basic strategies that MNCs use and the situations in which they are used.

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An economic imperative approach to strategic planning is used when a product is regarded as a generic good and therefore does not have to be sold based on name brand.

(True/False)
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Ford Motor's strategic plan in Thailand is based on:

(Multiple Choice)
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The implementation of a marketing strategy in international areas is built around the well-known "four Ps".These are:

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Describe the difference between global integration and national responsiveness.What is the principle advantage of each strategy?

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According to the text, which of the following sets of goals almost always dominate the strategic plans of today's MNCs?

(Multiple Choice)
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A worldwide strategy based on cost leadership, differentiation and segmentation is referred to as the:

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Which of the following findings regarding BOP strategy has significant implications for the globalization-national responsiveness framework?

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All of the following act as disincentives for MNCs except:

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There is definitive evidence that strategic planning in the international arena always results in higher profitability.

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A multinational firm's choice of a locale is affected by all of the following factors except:

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A bureaucratic coordination approach to formulation and implementation is one in which the MNC makes strategic decisions based on the merits of the individual situation.

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Is there a growing need for strategic management among MNCs? If so, why?

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MNCs that focus on the political imperative employ a worldwide strategy based on cost leadership, differentiation and segmentation.

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When the need for national responsiveness is low and the need for global integration is high, a global strategy is appropriate.

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Once strategic goals are set, an MNC will develop specific _____ goals and controls, usually through a two-way process at the subsidiary or affiliate level.

(Multiple Choice)
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When the need for national responsiveness is low and the need for global integration is also low, which of the following strategies would be appropriate?

(Multiple Choice)
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MNCs using the _____ approach to strategic planning are country-responsive; their approach is designed to protect local market niches.

(Multiple Choice)
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