Exam 16: Using Social Media to Connect With Consumers

-Based on the social media identified in Figure 16-1 above, LinkedIn is

All of the following are the four more widely used social networks discussed in the textbook based on their impact to both consumers and organizations EXCEPT:

-According to Figure 16-5 above, C is the performance measure described by the accompanying quote "I will pay $5.00 for every purchase that originates from an ad on your site" under the Cost to Advertisers heading:

Discuss the differences between traditional print media and social media with regard to audience reach, expense and access, training, delivery, permanence, credibility, and social authority.

Online content that shows a significant degree of creative effort, and thus is more than simply posting a newspaper or magazine article on a personal blog, is a criterion of

The convergence of real and digital worlds is the result of

In terms of performance measures important to marketing managers, unique visitors are

An example of the ideal performance measure for social media advertising is one that __________.

All of the following are true about StuffDOT EXCEPT:

What are some guidelines to engage fans on Facebook?

While both traditional media and social media can reach either a large audience or a niche audience, social media are different from traditional media because

Frequently used Facebook measures include __________ (the number of people who have opted in to a brand's messages at a given time) and __________ (if someone visits five times in one day, he or she is counted once).

In classifying social media, self-disclosure is

The social network that is used solely for sharing videos is

Blogs and wikis differ in that a blog is a diary that shows a __________, while a wiki shows the end result as a __________.

Social media advertising is helpful to brand managers because consumers are __________.

Web 2.0 is based on

StuffDOT is a

A Facebook Page, such as the one for StuffDOT, contains all of the following elements that are of interest to brand managers EXCEPT:

Which of the following statements about the role of social media for PepsiCo's "Test Drive" YouTube video/ad is most accurate?