Exam 6: The Web, E-Commerce, and M-Commerce

The online book review magazine, bookreviewusa.com, offers free access to all their reviews and author interviews; however, only those who have purchased a premium access can read book extracts from recently published books. What is the primary web goal of this organization?

Which of the following elements of website usability measures the extent to which a user can accomplish simple tasks on the first visit to the website?

The last string of letters in the name of a website indicates ________.

Which of the following is a function of the Internet Corporation for Assigned Names and Numbers (ICANN)?

Devices and software that help people with disabilities, such as screen readers for the visually impaired, are called ________.

________ is a website structure with several links to pages at all levels, allowing visitors numerous paths through the site.

Web marketers launch link-building campaigns to improve their brand image.

Which of the following is true about Internet Corporation for Assigned Names and Numbers (ICANN)?

________ is a website structure in which the top-level homepage contains links to second-level pages, which then link to further relevant pages.

Alzheimer's Society, a private, Chicago-based nonprofit organization, decides to create a social networking forum for caregivers of people with Alzheimer's disease. While selecting a domain name, which of the following top-level domains would best suit their goals?

Not all devices connected to the Internet have a unique IP address.

Which of the following is true about third-party cookies?

Which of the following demonstrates a downside of crowdsourcing?

How does hypertext markup language (HTML) help in creating web pages?

Which of the following factors would improve the web accessibility of a site?

The IT department of Detroit University decides to create a website with the primary goal of facilitating offline relationships with students. Which of the following would best help the university to reach this goal?

________ is a language used to add interactivity to web pages.

Addictinggames.com is a website that offers casual amusement such as shooting games and celebrity spoofs. The games are free, but the site's ads target the likely players based on their demographic information. The primary web goal of this organization is to sell products or services.

What are the uses of shopping cart software?

________ is an Internet marketing strategy used to increase the quantity and quality of traffic from search engines, often by improving the site's position in result lists.