Exam 7: Business Intelligence and Decision Making

Optimization is an extension of goal seeking in which a user can change many variables to reach some maximum or minimum target, as long as the changes stay within the constraints the user identifies.

Sam Reid is a web designer at a publishing firm in Minnesota. He wants to use a process to aggregate a wide array of information like book reviews, customer feedback, awards won, and company details on the firm's public website. Which of the following should he use in order to bring together all this information from multiple internal and external sources onto the firm's customizable web pages?

Companies use intelligent agents to extract useful business intelligence from private, inaccessible websites.

The ratio of visitors who buy a product from a website divided by the total number of visitors can be referred to as the ________.

Which of the following is stickiness a measure of?

________ refers to how long visitors remain at a particular website.

Employees working primarily at the ________ decision level deal directly with customers and handle all the routine transactions where their decisions follow predetermined policies and procedures that spell out how to handle different situations.

Which of the following is a function of market basket analysis?

The analysts at Swirlees, a brand of ice-cream, are asked to assess revenue generated over the past five years to observe seasonal and historical trends so that they can make a business estimate for the next year. After extensive analysis, they arrive at the conclusion that the sales were highest during the months of July and August, the summer months in the country, and an all-time low during January, the peak of winter. Which of the following tools would best help them in making an estimate for the upcoming year?

Which of the following statements is true of clickstream data?

What-if analysis is also known as goal seeking because of the similarities between these two tools.

Which of the following is a difference between strategic-level and operational-level decision making?

Which among the following software tools is commonly used as the front end for data retrieval and analysis in most business intelligence tools?

Discuss the purpose of neural nets and their functions.

Which of the following is true of neural networks?

Which of the following methods categorizes massive amounts of data stored in data warehouses to reveal significant patterns and trends in the data?

________ is a web metric that refers to the percentage of visits in which the user left the site from the same page he or she entered it.

Discuss how expert systems function and the challenges faced by developers in building it.

Which of the following is a function of predictive analytics?

Which of the following is a reason why CAPTCHA may no longer be widespread?