Exam 6: The Web, E-Commerce, and M-Commerce

Which of the following elements of website usability refers to the effort it takes to regain the same level of proficiency when a user returns to a website after a period of time?

Describe some of the challenges faced by online marketers.

Web 2.0 is less about the ways in which people and organizations are using the web than about the technologies.

What is the Adwords program?

File transfer protocol (ftp://) is a transmission protocol which indicates that the resource is a file to be transferred.

________ is an international body that establishes and publishes standards for programming languages used to create software for the web.

Overall spending for online ad campaigns worldwide is lower than for television.

AJAX is a mix of technologies that builds on Javascript and draws on live data to create interactive online displays.

Why are organizations reluctant to make their websites accessible to people with disabilities?

Online magazines usually have the primary web goal of informing or entertaining the audience.

________ is a metric used to assess the impact of an online ad.

Which of the following is true of the web browser Chrome?

Which of the following is a drawback of the hierarchical website architecture?

A group of musicians buy a URL, Musik4Change.org for their website, which has a unique, numerical IP address assigned to it. After a year, they move their website to a new server with a different IP address. In this situation what happens to the URL of their website?

A newly opened law firm in Kirkland decides to create a small website that provides a brief introduction of the firm, its mission, the contact information and address of the firm, and a client list. Which of the following information architectures would be most suitable for its website?

Which of the following factors is taken into account by search engines while determining the relevance of a website?

Which of the following is used by web developers to add rich media interactivity to websites?

Which of the following would be the least effective option for a user interface design?

Which of the following is a function of the Web Accessibility Initiative (WAI)?

Which of the following would be the most effective option for a user interface design?