Question 1

_________ is the cornerstone of any marketing campaign.

Accepted Answer

A)  Lust 
B)  Envy 
C)  Pride 
D)  Greed 
A)  Lust 
B)  Envy 
C)  Pride 
D)  Greed

Question 2

Interpersonal relationships concern the long-term focus of the purchasing firms and the level of satisfaction between the purchaser and the supplier.

Accepted Answer

A) True 
 B)False

Question 3

Products in the win-win category are identified as having a clear and transparent environmental benefit with little compromise needed by the customer.

Accepted Answer

A) True 
 B)False

Question 4

______________ focuses on the relationship between the customers and the firm from a commitment perspective.

Accepted Answer

A)  Cultural marketing 
B)  Relationship marketing 
C)  Constructive marketing 
D)  Social Marketing 
A)  Cultural marketing 
B)  Relationship marketing 
C)  Constructive marketing 
D)  Social Marketing

Question 5

Which is not one of the financial costs of a recall?

Accepted Answer

A)  Communication costs 
B)  Engineering costs 
C)  Marketing costs 
D)  Legal costs 
A)  Communication costs 
B)  Engineering costs 
C)  Marketing costs 
D)  Legal costs

Question 6

Relationship marketing focuses on the relationship between the customer and the firm from a commitment perspective.

Accepted Answer

A) True 
 B)False

Question 7

During the 2002 hurricane in Baton Rouge, Louisiana, what was the opportunistic price of the flashlight?

Accepted Answer

A)  $4.97 
B)  $7.99 
C)  $11.98 
D)  $14.97 
A)  $4.97 
B)  $7.99 
C)  $11.98 
D)  $14.97

Question 8

Interorganizational relationships refer to the personal dynamics between the purchasing individual and the supplier salesperson.

Accepted Answer

A) True 
 B)False

Question 9

A traceability system for the product is part of the ____________________step of a recall.

Accepted Answer

A)  Product development 
B)  Communications 
C)  Logistics and information systems 
D)  Policy and planning 
A)  Product development 
B)  Communications 
C)  Logistics and information systems 
D)  Policy and planning

Question 10

The Tobacco Plain Packaging Act was passed by the United States in 2011.

Accepted Answer

A) True 
 B)False

Question 11

Green harvesting firms initially focused on__________________.

Accepted Answer

A)  Short term cost savings 
B)  More expensive manufacturing processes 
C)  Changes in product design 
D)  Authentication of green claims 
A)  Short term cost savings 
B)  More expensive manufacturing processes 
C)  Changes in product design 
D)  Authentication of green claims

Question 12

There are six steps in building a two-way relationship between the firm and the customer. Which is not one?

Accepted Answer

A)  Developing a database 
B)  Analyzing the consumer data 
C)  Targeting the customers 
D)  Financial incentives for the customers 
A)  Developing a database 
B)  Analyzing the consumer data 
C)  Targeting the customers 
D)  Financial incentives for the customers

Question 13

In a short essay, list and discuss the four factors that are found to predict whether a consumer would participate in a boycott.

Accepted Answer

1. The desire to make a difference-based

Question 14

The ______________ level of commitment refers to the commitment by the top level executives of the firm to develop and implement a proactive environmental marketing strategy.

Accepted Answer

A)  Quasistrategic 
B)  Strategic 
C)  Tactical 
D)  Virtual 
A)  Quasistrategic 
B)  Strategic 
C)  Tactical 
D)  Virtual

Question 15

Boycotts usually occur based on one event that triggers the motivation of the consumers.

Accepted Answer

A) True 
 B)False

Question 16

Interorganizational power is based on who has the bargaining power between the purchaser and the supplier.

Accepted Answer

A) True 
 B)False

Question 17

In a short essay, list and discuss four of the ways in which false and misleading advertising may take place.

Accepted Answer

Choose any four from the following:
*Goi

Question 18

Cereals with high sugar and low nutritional values comprised ____% of the food advertising viewed by children in 2007.

Accepted Answer

A)  5% 
B)  17% 
C)  55% 
D)  92.3% 
A)  5% 
B)  17% 
C)  55% 
D)  92.3%

Question 19

A direct cost related to boycotting varies greatly on the amount of use the consumer has for the firm's product.

Accepted Answer

A) True 
 B)False

Question 20

The International Obesity Taskforce established the Sydney Principles to protect children against the negative impact of food and beverage advertising. Which is not one?

Accepted Answer

A)  Support the rights of children 
B)  No product advertising is allowed in certain venues, including schools and day care facilities 
C)  Protection of the children should be the responsibility of various stakeholders including parents, government, society, and the private sector 
D)  Children's products to be targeted for Saturday morning when children would be watching their weekly cartoons 
A)  Support the rights of children 
B)  No product advertising is allowed in certain venues, including schools and day care facilities 
C)  Protection of the children should be the responsibility of various stakeholders including parents, government, society, and the private sector 
D)  Children's products to be targeted for Saturday morning when children would be watching their weekly cartoons

_________ is the cornerstone of any marketing campaign.

Interpersonal relationships concern the long-term focus of the purchasing firms and the level of satisfaction between the purchaser and the supplier.

Products in the win-win category are identified as having a clear and transparent environmental benefit with little compromise needed by the customer.

______________ focuses on the relationship between the customers and the firm from a commitment perspective.

Which is not one of the financial costs of a recall?

Relationship marketing focuses on the relationship between the customer and the firm from a commitment perspective.

During the 2002 hurricane in Baton Rouge, Louisiana, what was the opportunistic price of the flashlight?

Interorganizational relationships refer to the personal dynamics between the purchasing individual and the supplier salesperson.

A traceability system for the product is part of the ____________________step of a recall.

The Tobacco Plain Packaging Act was passed by the United States in 2011.

Green harvesting firms initially focused on__________________.

There are six steps in building a two-way relationship between the firm and the customer. Which is not one?

In a short essay, list and discuss the four factors that are found to predict whether a consumer would participate in a boycott.

The ______________ level of commitment refers to the commitment by the top level executives of the firm to develop and implement a proactive environmental marketing strategy.

Boycotts usually occur based on one event that triggers the motivation of the consumers.

Interorganizational power is based on who has the bargaining power between the purchaser and the supplier.

In a short essay, list and discuss four of the ways in which false and misleading advertising may take place.

Cereals with high sugar and low nutritional values comprised ____% of the food advertising viewed by children in 2007.

A direct cost related to boycotting varies greatly on the amount of use the consumer has for the firm's product.

The International Obesity Taskforce established the Sydney Principles to protect children against the negative impact of food and beverage advertising. Which is not one?

The Foundation of Ethical Thought

The Evolving Complexities of Business Ethics

Stakeholders and Corporate Social Responsibility

Ethics and Financial Reporting

Ethical Leadership and Corporate Governance

Strategic Planning, Corporate Culture, and Corporate Compliance

Decision Making and Human Resource Issues

Ethics and the Environment

Ethics and Information Technology

Ethical Issues in the Developing World

Establishing a Code of Ethics and Ethical Guidelines

Evaluating Corporate Ethics

Filters

Exam 10: Ethics and Information Technology

_________ is the cornerstone of any marketing campaign.

Interpersonal relationships concern the long-term focus of the purchasing firms and the level of satisfaction between the purchaser and the supplier.

Products in the win-win category are identified as having a clear and transparent environmental benefit with little compromise needed by the customer.

______________ focuses on the relationship between the customers and the firm from a commitment perspective.

Which is not one of the financial costs of a recall?

Relationship marketing focuses on the relationship between the customer and the firm from a commitment perspective.

During the 2002 hurricane in Baton Rouge, Louisiana, what was the opportunistic price of the flashlight?

Interorganizational relationships refer to the personal dynamics between the purchasing individual and the supplier salesperson.

A traceability system for the product is part of the ____________________step of a recall.

The Tobacco Plain Packaging Act was passed by the United States in 2011.

Green harvesting firms initially focused on__________________.

There are six steps in building a two-way relationship between the firm and the customer. Which is not one?

In a short essay, list and discuss the four factors that are found to predict whether a consumer would participate in a boycott.

The ______________ level of commitment refers to the commitment by the top level executives of the firm to develop and implement a proactive environmental marketing strategy.

Boycotts usually occur based on one event that triggers the motivation of the consumers.

Interorganizational power is based on who has the bargaining power between the purchaser and the supplier.

In a short essay, list and discuss four of the ways in which false and misleading advertising may take place.

Cereals with high sugar and low nutritional values comprised ____% of the food advertising viewed by children in 2007.

A direct cost related to boycotting varies greatly on the amount of use the consumer has for the firm's product.

The International Obesity Taskforce established the Sydney Principles to protect children against the negative impact of food and beverage advertising. Which is not one?

The Foundation of Ethical Thought

The Evolving Complexities of Business Ethics

Stakeholders and Corporate Social Responsibility

Ethics and Financial Reporting

Ethical Leadership and Corporate Governance

Strategic Planning, Corporate Culture, and Corporate Compliance

Decision Making and Human Resource Issues

Ethics and the Environment

Ethics and Information Technology

Ethical Issues in the Developing World

Establishing a Code of Ethics and Ethical Guidelines

Evaluating Corporate Ethics

Filters