Exam 10: Ethics and Information Technology

In a short essay, list and discuss the four sequential decisions that are made by managers within a firm when implementing an effective product recall.

All of the following are mentioned in the texts as steps of decisions that are made by management within the firm during a product recall EXCEPT:

The Steenhaut and Van Kenhove research into ethical consumer behavior was based on __________________.

______________ purchases are those products in which the consumer must accept a high level of compromise but has little confidence that their purchase will have material environmental impact.

The tactical level of commitment focuses on the marketing the production managers for its strategic focus related to environmental issues.

Which of the following is not one of the original four Ps in the marketing mix as devised by McCarthy in 1960?

A negative consequence of boycotting a product made in a sweatshop may be that___________________.

_________________can ensure the long-term relationship with the customer.

In a short essay, list the seven steps to developing a customer relationship management model.

In June 2012, The Walt Disney Company announced that all products that will be advertised on the children-based television channels, radio stations, and websites owned by the company must comply with strict nutritional standards.

Which is not one of the three stages of the privacy issues related to consumer information?

______________ concern(s) the long-term focus of the purchasing firms and the level of satisfaction between the purchaser and supplier.