Exam 12: Understanding the Customer

According to your text,in what kind of research are Information Resources,Inc.and A.C.Nielsen Company market leaders?

Demography is the study of which of the following?

What are the two types of data collected by marketing research?

When Kellogg's designed a new package for its Special K Plus cereal,it decided to make it look like a milk carton to emphasize the product's calcium content.This type of decision was made as part of which of the following strategy?

Several decades ago before the development of supermarkets,people shopped at small neighbourhood grocery stores.The grocery storeowner knew their name,what brands they preferred,and when they were most likely to purchase what product.What do large supermarket chains have today to supply them with similar types of information?

Which of the following marketing research techniques is being used when a company representative interviews mothers to discover their attitudes toward washing clothes?

A(n)____________________ takes place when the consumer trades money for desired goods and services.

The two main components of a product orientation are the use of market research and a strong desire to satisfy the needs of customers.

What is the primary focus of not-for-profit marketers?

List the components of the marketing mix.

Which of the following is the collection,recording,and analysis of data important in marketing and communicating that information to management?

For the Mazda purchasing agent who buys materials needed to build the Mazda 6,the purchase of Mazda 6 windshields from a new supplier would require which of the following?

Which of the following is the process of planning and executing the conception,pricing,promotion,and distribution of ideas,goods,and services to create exchanges that satisfy individual and organizational objectives?

What are the first two steps in the consumer decision-making process?

The ____________________ strategy is concerned with refunds,rebates,fixed costs,variable costs,and anything else that directly affects what is charged for a product.

Rikki Eckstein believes that it is wrong to eat pork or touch a pig carcass.His belief is so strong that he will not eat in a restaurant that serves pork.This is an example of which of the following influences on consumer buying decisions?

Which of the following type of market segmentation strategy was Kimberly-Clark,the manufacturer of Huggies diapers,using when it introduced Poise and Depend brands for adults?

When the producers of Ocean Spray cranberry products decided to make Craisins (a dried cranberry snack food)available in convenience stores,supermarkets,and vending machines,the company was involved with determining which of the following strategies?

Which of the following is the process of separating,identifying,and evaluating the layers of a market to design a marketing mix?

Which of the following is an example of a social factor that influences the consumer decision-making process?