Question 1

In marketing research,what are the two questions that must be asked in order to define the marketing problem?

Accepted Answer

What is the informat

Question 2

____________________ segmentation is market segmentation by personality or lifestyle.

Accepted Answer

The answer of ____________________ segmentation is market segmentation by personality...

Question 3

Distribution strategy is another term for place strategy.

Accepted Answer

A) True 
 B)False

Question 4

Scanner-based research is a system for gathering information from a single group of respondents by continuously monitoring the advertising,promotion,and pricing they are exposed to and the things they buy.

Accepted Answer

A) True 
 B)False

Question 5

A firm with the ability to provide a unique product or service that offers something of value to buyers besides simply a lower price has which of the following advantages?

Accepted Answer

A)  a relationship building advantage 
B)  a niche advantage 
C)  a differential competitive advantage 
D)  a comparative advantage 
A)  a relationship building advantage 
B)  a niche advantage 
C)  a differential competitive advantage 
D)  a comparative advantage

Question 6

Which of the following is the set of values,ideas,attitudes,and symbols created to shape human behaviour?

Accepted Answer

A)  stimulus reaction 
B)  culture 
C)  a market trigger 
D)  consumer expectation 
A)  stimulus reaction 
B)  culture 
C)  a market trigger 
D)  consumer expectation

Question 7

When compared to the business market,the consumer market is BEST described by which of the following?

Accepted Answer

A)  It is more geographically dispersed. 
B)  It bases buying decisions more on rational thinking than on emotions. 
C)  It has fewer customers. 
D)  It uses more direct channels of distribution. 
A)  It is more geographically dispersed. 
B)  It bases buying decisions more on rational thinking than on emotions. 
C)  It has fewer customers. 
D)  It uses more direct channels of distribution.

Question 8

When you get a Publisher's Clearinghouse sweepstakes entry form each year,it will have your name and address typed on it in several different places.Which of the following makes this customization possible?

Accepted Answer

A)  aggregated marketing 
B)  macromarketing 
C)  a marketing database 
D)  mass production 
A)  aggregated marketing 
B)  macromarketing 
C)  a marketing database 
D)  mass production

Question 9

Loyalty cards are a way for retailers to capitalize on volume segmentation.

Accepted Answer

A) True 
 B)False

Question 10

The family is responsible for the ____________________ process,the passing down of cultural norms and values to children.

Accepted Answer

The answer of The family is responsible for the ____________________...

Question 11

For a newly married man who has acquired three young children with his new bride,the selection of a vacation site would more than likely require which of the following behaviours because he has never had children before?

Accepted Answer

A)  limited product stimulation 
B)  extensive decision making 
C)  limited decision making 
D)  conventional buying behaviour 
A)  limited product stimulation 
B)  extensive decision making 
C)  limited decision making 
D)  conventional buying behaviour

Question 12

Which of the following is the process in which a firm continuously collects and evaluates information about its external environment?

Accepted Answer

A)  external monitoring 
B)  marketing research 
C)  secondary data collection 
D)  environmental scanning 
A)  external monitoring 
B)  marketing research 
C)  secondary data collection 
D)  environmental scanning

Question 13

Topik is a product that is sprayed on thinning hair and makes to hair appear thicker.The manufacturer considers its potential market to be blue-collar workers who earn less than $30,000 per year,are divorced,and who like to think of themselves as weekend athletes.The manufacturer of Topik considers this group to be which of the following?

Accepted Answer

A)  a population sample 
B)  a demand group 
C)  utility market 
D)  a target market 
A)  a population sample 
B)  a demand group 
C)  utility market 
D)  a target market

Question 14

Volkswagen has been successful in targeting 35- to 55-year-old consumers with its technology-laden New Beetle.Which of the following type of market segmentation identifies this market?

Accepted Answer

A)  psychographic 
B)  geographic 
C)  demographic 
D)  benefit 
A)  psychographic 
B)  geographic 
C)  demographic 
D)  benefit

Question 15

There are numerous office supplies manufacturers.Company X concentrates on selling filing products and desktop products such as staplers and pen sets.Because Company X brand is recognized as an innovative leader in the development of filing products and desktop items,the company can be said to have which of the following advantages?

Accepted Answer

A)  comparative advantage 
B)  differential competitive advantage 
C)  promotional emphasis 
D)  economies-of-scale-based strategy 
A)  comparative advantage 
B)  differential competitive advantage 
C)  promotional emphasis 
D)  economies-of-scale-based strategy

Question 16

Understanding that 22 percent of the population buys 84 percent of cereal products would be useful if cereal manufacturers wanted to segment their market according to which type of segmentation?

Accepted Answer

A)  psychological 
B)  volume 
C)  benefit 
D)  demographic 
A)  psychological 
B)  volume 
C)  benefit 
D)  demographic

Question 17

Personal interviews can be used to gather ____________________ data.

Accepted Answer

The answer of Personal interviews can be used to gather...

Question 18

Which of the following are examples of secondary data?

Accepted Answer

A)  interviews with shoppers 
B)  internal company records 
C)  observations of behaviour 
D)  conducting surveys 
A)  interviews with shoppers 
B)  internal company records 
C)  observations of behaviour 
D)  conducting surveys

Question 19

Which of the following concepts is based on the four Ps?

Accepted Answer

A)  production mix 
B)  target market 
C)  advertising mix 
D)  marketing mix 
A)  production mix 
B)  target market 
C)  advertising mix 
D)  marketing mix

Question 20

What is the key difference between consumer products and business-to-business products?

Accepted Answer

The answer of What is the key difference between consumer...

In marketing research,what are the two questions that must be asked in order to define the marketing problem?

____________________ segmentation is market segmentation by personality or lifestyle.

Distribution strategy is another term for place strategy.

Scanner-based research is a system for gathering information from a single group of respondents by continuously monitoring the advertising,promotion,and pricing they are exposed to and the things they buy.

A firm with the ability to provide a unique product or service that offers something of value to buyers besides simply a lower price has which of the following advantages?

Which of the following is the set of values,ideas,attitudes,and symbols created to shape human behaviour?

When compared to the business market,the consumer market is BEST described by which of the following?

When you get a Publisher's Clearinghouse sweepstakes entry form each year,it will have your name and address typed on it in several different places.Which of the following makes this customization possible?

Loyalty cards are a way for retailers to capitalize on volume segmentation.

The family is responsible for the ____________________ process,the passing down of cultural norms and values to children.

For a newly married man who has acquired three young children with his new bride,the selection of a vacation site would more than likely require which of the following behaviours because he has never had children before?

Which of the following is the process in which a firm continuously collects and evaluates information about its external environment?

Volkswagen has been successful in targeting 35- to 55-year-old consumers with its technology-laden New Beetle.Which of the following type of market segmentation identifies this market?

Understanding that 22 percent of the population buys 84 percent of cereal products would be useful if cereal manufacturers wanted to segment their market according to which type of segmentation?

Personal interviews can be used to gather ____________________ data.

Which of the following are examples of secondary data?

Which of the following concepts is based on the four Ps?

What is the key difference between consumer products and business-to-business products?

understanding Evolving Economic Systems and Competition

the Global Marketplace and Governments’ Roles

Social Trends, social Responsibility, and Making Ethical Decisions in Business

Using Technology to Manage Information and for Business Success

Forms of Business Ownership

Entrepreneurship and Small Business

Management and Leadership in Today’s Organizations

Designing Organizational Structures

Motivating Employees

Managing Human Resources and Labour Relations

Achieving World-class Operations Management

Creating Marketing Strategies

Using Financial Information and Accounting

Understanding Money, financial Institutions, and the Securities Markets

Managing the Firm’s Finances

Filters

Exam 12: Understanding the Customer

In marketing research,what are the two questions that must be asked in order to define the marketing problem?

____________________ segmentation is market segmentation by personality or lifestyle.

Distribution strategy is another term for place strategy.

Scanner-based research is a system for gathering information from a single group of respondents by continuously monitoring the advertising,promotion,and pricing they are exposed to and the things they buy.

A firm with the ability to provide a unique product or service that offers something of value to buyers besides simply a lower price has which of the following advantages?

Which of the following is the set of values,ideas,attitudes,and symbols created to shape human behaviour?

When compared to the business market,the consumer market is BEST described by which of the following?

When you get a Publisher's Clearinghouse sweepstakes entry form each year,it will have your name and address typed on it in several different places.Which of the following makes this customization possible?

Loyalty cards are a way for retailers to capitalize on volume segmentation.

The family is responsible for the ____________________ process,the passing down of cultural norms and values to children.

For a newly married man who has acquired three young children with his new bride,the selection of a vacation site would more than likely require which of the following behaviours because he has never had children before?

Which of the following is the process in which a firm continuously collects and evaluates information about its external environment?

Volkswagen has been successful in targeting 35- to 55-year-old consumers with its technology-laden New Beetle.Which of the following type of market segmentation identifies this market?

Understanding that 22 percent of the population buys 84 percent of cereal products would be useful if cereal manufacturers wanted to segment their market according to which type of segmentation?

Personal interviews can be used to gather ____________________ data.

Which of the following are examples of secondary data?

Which of the following concepts is based on the four Ps?

What is the key difference between consumer products and business-to-business products?

understanding Evolving Economic Systems and Competition

the Global Marketplace and Governments’ Roles

Social Trends, social Responsibility, and Making Ethical Decisions in Business

Using Technology to Manage Information and for Business Success

Forms of Business Ownership

Entrepreneurship and Small Business

Management and Leadership in Today’s Organizations

Designing Organizational Structures

Motivating Employees

Managing Human Resources and Labour Relations

Achieving World-class Operations Management

Creating Marketing Strategies

Using Financial Information and Accounting

Understanding Money, financial Institutions, and the Securities Markets

Managing the Firm’s Finances

Filters