Exam 12: Understanding the Customer

What is a basic form of market segmentation that uses variables such as age,education,and income?

Vlad Kjinn is doing observation research when he asks people to describe how they brush their teeth.

Frequent buyers' clubs are common tools in relationship marketing.

The marketing concept emphasizes a consumer orientation.

Sales promotion,advertising,and public relations are elements of the promotion strategy.

A telephone interview collects primary data,and a follow-up interview to the same customer collects secondary data.

Marketing is the process of combining the conception,pricing,promotion,and distribution of goods or services to create exchanges that satisfy individual and organizational obectives.

Which of the following is the ratio of benefits to the sacrifice necessary to obtain those benefits?

The ____________________ is oriented toward identifying consumer needs and producing goods and services that satisfy those needs.

The four Ps are product,promotion,price,and possession.

Which of the following is an example of an individual factor that influences the consumer decision-making process?

Which of the following is the belief that the firm should dedicate all of its planning,policies,operations,and efforts to the satisfaction of the customer?

Which of the following is the last stage in the marketing research process?

Which of the following is an example of an individual factor that influences someone's decision to buy a Dalmatian puppy?

Avril went to her local supermarket and was told if she wanted to take advantage of store specials on eggs,milk,and other products,she would need to get a card that would reward her on an ongoing basis for being a loyal and frequent customer of the supermarket.Which of the following is being offered?

Which of the following type of marketing is the application of marketing to social issues and causes?

Often marketers who issue coupons will do which of the following to see if consumers will respond more favourably to half-off coupons or two-for-the-price-of-one coupons?

Customer satisfaction may indicate how consumers feel about a product,but it does not indicate their willingness to actually purchase a product.

When the manufacturer of Breathe Right nasal strips directs its promotional strategy for its new nasal spray to older athletes who typically exercise less than twice a week,it has identified a ____________________ market.

What is another name for a competitive advantage?