Exam 13: Creating Marketing Strategies

Robert and Maxine Thomason are planning to purchase a new refrigerator-freezer for their new home.They have compared the quality,style,and price of four models.For the Thomasons,a refrigerator-freezer is which of the following?

A decorative trashcan costs $9 to buy from the wholesaler.The interior design shop prices the trashcan at $15.What is the markup?

A good marketing strategy should carry a product through all stages of the product life cycle.

An example of a fixed cost would be the overtime wages made to line employees.

Which of the following occurs during the growth stage of the product life cycle?

Radial tires installed on four-wheel drive vehicles are examples of which of the following?

All a manufacturer needs to know to calculate the breakeven point is the fixed and variable costs.

Which of the following is any good or service that satisfies wants,along with its perceived attributes and benefits?

Distribution managers generally choose a mode of transportation on the basis of several criteria.Which of the following is one of the criteria used and refers to the consistency with which the carrier delivers goods on time and in acceptable condition?

Physical-distribution activities are usually the responsibility of the marketing department.

Zellers department store uses ____________________ to arrive at its retail price.It adds 35 percent to the wholesale cost of the product being sold.

Within the distribution channel,retailers and wholesalers are known as which of the following?

Which of the following business products would be considered an accessory in a supermarket?

Which of the following is an example of a common pricing objective?

The Franklin Continental Hotel offers a package of room,breakfast,and parking for $125.00.What is this strategy known as?

Which of the following is the efficient management of the acquisition of raw materials to the factory and the movement of products from the producer to industrial users and consumers?

Which of the following is a common pricing objective in which the price of a product is set so as to give the company the desired profitability in terms of return on its money?

The manufacturer of inexpensive silk flowers would be most likely to use intensive distribution.

Which of the following is the most accessible method of shipping?

What are the four major groupings of consumer products?