Exam 3: Strategy and Information Systems

An automobile company decides to improve the quality of its products and bring more variety into its entire product line. The company has decided to adopt ________.

FunText is a company that owns an app used for text messaging. It recently offered a six month membership extension, to its existing customers, without any additional charges. Which competitive strategy is FunText trying to implement in this scenario?

The difference between the value that an activity generates and the cost of the activity is called the ________.

The primary activity of sales and marketing is the collection, storage, and physical distribution of the products to the buyers.

A retail company sells agricultural produce and consumer products. The company procures materials from farmers and local producers. This process is an example of ________.

Organizations cannot gain a competitive advantage by enhancing existing products or services.

Which of the following principles of competitive advantage is related to process implementations?

Which of the following value chain activities involves assisting users with handling of the products after sale, thus maintaining and enhancing the products' value?

The sales process involves sales and marketing as well as outbound logistics activities.

Briefly explain process implementation in competitive strategies.

The value chain of an organization determines its competitive strategy.

Which of the following statements is consistent with the central idea of business process design?

A large software manufacturer attempts to lock in customers by making it difficult for them to substitute their software with one from another company. The strategy used by the company is referred to as ________.

The difference between the total value added and the total costs incurred is called the ________ of the value chain.

Briefly explain product implementation in competitive strategies.

In the inbound logistics activity of a value chain, the manufacturer receives, stores, and disseminates inputs to a product.

In a manufacturing business, the materials ordering process transforms cash into a raw materials inventory.

Support activities in a value chain include the processes of finding vendors, setting up contractual arrangements, and negotiating prices.

Which of the following principles of competitive advantage is related to process implementations?

Organizations can lock in customers by making it difficult or expensive for them to move to another product.