Exam 14: Understanding Principles of Persuasive Speaking

Matt is listening to a persuasive speech on assisted suicide.He begins to feel uncomfortable but then decides the speaker didn't know what she was talking about.Matt is using which dissonance coping strategy?

Brendan argues,in his persuasive speech,"What starving people need first is food and clean water;not counseling about the sad state of their governments;not advice about ways to attract new industry;and not pity over the loss of their self-esteem." What principle of persuasive speaking is Brendan effectively utilizing?

Aristotle believed that in order to be credible,a public speaker should be ethical,possess good character,have common sense,and be concerned for the well-being of the audience.

______ is a theory that suggests people can be persuaded by logic,evidence,and reasoning,or through a more peripheral route that may depend on the credibility of the speaker,the sheer number of arguments presented,or emotional appeals.

Social ______ theory categorizes listener responses to a persuasive message according to latitude of acceptance,latitude of rejection,or latitude of noncommitment.

A _____ is a characteristic of something that you are describing.

The underlying internal force that drives us to achieve our goals is

From the standpoint of the elaboration likelihood model (ELM)of persuasion,the term elaborate means to think about information,ideas,and issues related to the content of a message.

_____ is the term Aristotle used to refer to logic-the formal system of using rules to reach a conclusion.

When a proposition in a persuasive speech focuses on changing a procedure,a law,or a behavior,it is a proposition of