Exam 5: Creating Business Strategies

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The industry life cycle influences the strategies of firms that compete in them.

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What is the definition of generic strategy?

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MES varies by industry and market segment.

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Customization and convenient access are both drivers of the low-cost strategic position.

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During the industry's growth phase, differentiators will increase their efforts toward differentiation.

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Why is market analysis critical to successful pursuit of the differentiation strategy?

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Economies of scale occur when average total costs decrease at higher levels of output.

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All of the following are phases in the industry life cycle except ________.

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When evaluating the quality of a firm's strategy, the most critical question that should be asked is ________.

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Marginal cost is the cost of ________.

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Porter's generic strategies may also be called strategic positions.

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What are diseconomies of scale?

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The output level that delivers the lowest possible costs is the ________.

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The likelihood of a firm achieving its objectives is maximized when its vision strategy and industry conditions are aligned.

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Differentiation strategists work to create a common brand image.

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Identifying specific subgroups of buyers who have distinguishable needs is called ________.

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Economies of scope are similar to economies of scale.

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The automobile industry is a commodity market.

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Economies of scale exist if average costs are lower at higher levels of production. What actions can be taken by firms that result in economies of scale?

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During the initial stages of finding a position that works for a firm, strategists decide if they will compete based on the logic of being a low-cost leader or as a ________.

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