Question 1

What are the two actions that firms pursuing the differentiation strategy may take?

Accepted Answer

Successful differentiation enables firms

Question 2

The source of Jet Blue's low operating costs is its production technology.

Accepted Answer

A) True 
 B)False

Question 3

What are some of the drivers for the low-cost leadership position?

Accepted Answer

Some of the drivers for the lo

Question 4

A firm with a competitive advantage based on differentiation markets unique products for which customers are willing to pay a premium price. The attributes of the products are discernibly higher than competitors' and include all but which of the following?

Accepted Answer

A)  availability 
B)  quality 
C)  reliability 
D)  prestige 
A)  availability 
B)  quality 
C)  reliability 
D)  prestige

Question 5

Why would a firm with innovative capabilities generally choose the differentiation approach?

Accepted Answer

Because the ability to make pr

Question 6

Possible threats to the low-cost strategic position include new technology and inferior quality.

Accepted Answer

A) True 
 B)False

Question 7

All of the following are possible threats to the low-cost strategic position except ________.

Accepted Answer

A)  new technology 
B)  inferior quality 
C)  economic risk of outsourcing 
D)  overfulfilling buyers' needs 
A)  new technology 
B)  inferior quality 
C)  economic risk of outsourcing 
D)  overfulfilling buyers' needs

Question 8

Toyota pursues a low-cost leadership strategic position.

Accepted Answer

A) True 
 B)False

Question 9

The company that has the lowest operating costs of the major airlines is ________.

Accepted Answer

A)  Southwest Airlines 
B)  Sky West Airlines 
C)  Delta Airlines 
D)  JetBlue 
A)  Southwest Airlines 
B)  Sky West Airlines 
C)  Delta Airlines 
D)  JetBlue

Question 10

In labor-intensive industries, the most serious threat faced by low-cost competitors is ________.

Accepted Answer

A)  increased use of technology 
B)  increased public awareness of questionable labor practices 
C)  increased product efficiency 
D)  increased competition 
A)  increased use of technology 
B)  increased public awareness of questionable labor practices 
C)  increased product efficiency 
D)  increased competition

Question 11

What are some the advantages and disadvantages of low-cost leadership?

Accepted Answer

Not surprisingly, a firm that can produc

Question 12

Possible threats to the differentiation strategic position include overfulfilling buyers' needs and lower-cost imitation.

Accepted Answer

A) True 
 B)False

Question 13

Pacific Cycle has achieved huge success by combining an aggressive acquisition of power brands with all except which of the following?

Accepted Answer

A)  multinational marketing campaigns 
B)  low-cost outsourcing 
C)  efficient supply-chain management 
D)  multichannel retail distribution 
A)  multinational marketing campaigns 
B)  low-cost outsourcing 
C)  efficient supply-chain management 
D)  multichannel retail distribution

Question 14

During the ________ stage of the industry life cycle, competition is marked by mergers and acquisitions.

Accepted Answer

A)  embryonic 
B)  growth 
C)  maturity 
D)  decline 
A)  embryonic 
B)  growth 
C)  maturity 
D)  decline

Question 15

________ strategic positions require manufacturing resources and capabilities that are likely to contribute to a cost advantage.

Accepted Answer

A)  Low-cost 
B)  Differentiation 
C)  Mixed 
D)  Focus 
A)  Low-cost 
B)  Differentiation 
C)  Mixed 
D)  Focus

Question 16

What are basic criteria that must be satisfied by firms pursuing a successful differentiation strategy?

Accepted Answer

A successful differentiation strategy po

Question 17

All of the following are drivers for the low-cost strategic position except ________.

Accepted Answer

A)  customization 
B)  economies of scale 
C)  superior product design 
D)  learning 
A)  customization 
B)  economies of scale 
C)  superior product design 
D)  learning

Question 18

To influence consumer decisions, advertising must first reach a certain threshold at which it creates awareness.

Accepted Answer

A) True 
 B)False

Question 19

All of the following are well-known companies pursuing the differentiation strategy except ________.

Accepted Answer

A)  Coca-Cola 
B)  Pepsi 
C)  Mercedes Benz 
D)  Jet Blue 
A)  Coca-Cola 
B)  Pepsi 
C)  Mercedes Benz 
D)  Jet Blue

Question 20

Overfulfillment could result in significantly lower profit margins.

Accepted Answer

A) True 
 B)False

What are the two actions that firms pursuing the differentiation strategy may take?

The source of Jet Blue's low operating costs is its production technology.

What are some of the drivers for the low-cost leadership position?

A firm with a competitive advantage based on differentiation markets unique products for which customers are willing to pay a premium price. The attributes of the products are discernibly higher than competitors' and include all but which of the following?

Why would a firm with innovative capabilities generally choose the differentiation approach?

Possible threats to the low-cost strategic position include new technology and inferior quality.

All of the following are possible threats to the low-cost strategic position except ________.

Toyota pursues a low-cost leadership strategic position.

The company that has the lowest operating costs of the major airlines is ________.

In labor-intensive industries, the most serious threat faced by low-cost competitors is ________.

What are some the advantages and disadvantages of low-cost leadership?

Possible threats to the differentiation strategic position include overfulfilling buyers' needs and lower-cost imitation.

Pacific Cycle has achieved huge success by combining an aggressive acquisition of power brands with all except which of the following?

During the ________ stage of the industry life cycle, competition is marked by mergers and acquisitions.

________ strategic positions require manufacturing resources and capabilities that are likely to contribute to a cost advantage.

What are basic criteria that must be satisfied by firms pursuing a successful differentiation strategy?

All of the following are drivers for the low-cost strategic position except ________.

To influence consumer decisions, advertising must first reach a certain threshold at which it creates awareness.

All of the following are well-known companies pursuing the differentiation strategy except ________.

Overfulfillment could result in significantly lower profit margins.

Introducing Strategic Management

Leading Strategically Through Effective Vision and Mission

Examining the Internal Environment: Resources

Exploring the External Environment: Macro Industry and Dynamics

Crafting Business Strategy of Dynamic Contexts

Developing Corporate Strategy

Looking at International Strategies

Understanding Alliances and Cooperative Strategies

Studying Merges and Acquisitions

Organizational Structure, Systems, and Processes

Considering New Ventures and Corporate Renewal

Corporate Governance in the Twenty-First Century

Filters

Exam 5: Creating Business Strategies

What are the two actions that firms pursuing the differentiation strategy may take?

The source of Jet Blue's low operating costs is its production technology.

What are some of the drivers for the low-cost leadership position?

A firm with a competitive advantage based on differentiation markets unique products for which customers are willing to pay a premium price. The attributes of the products are discernibly higher than competitors' and include all but which of the following?

Why would a firm with innovative capabilities generally choose the differentiation approach?

Possible threats to the low-cost strategic position include new technology and inferior quality.

All of the following are possible threats to the low-cost strategic position except ________.

Toyota pursues a low-cost leadership strategic position.

The company that has the lowest operating costs of the major airlines is ________.

In labor-intensive industries, the most serious threat faced by low-cost competitors is ________.

What are some the advantages and disadvantages of low-cost leadership?

Possible threats to the differentiation strategic position include overfulfilling buyers' needs and lower-cost imitation.

Pacific Cycle has achieved huge success by combining an aggressive acquisition of power brands with all except which of the following?

During the ________ stage of the industry life cycle, competition is marked by mergers and acquisitions.

________ strategic positions require manufacturing resources and capabilities that are likely to contribute to a cost advantage.

What are basic criteria that must be satisfied by firms pursuing a successful differentiation strategy?

All of the following are drivers for the low-cost strategic position except ________.

To influence consumer decisions, advertising must first reach a certain threshold at which it creates awareness.

All of the following are well-known companies pursuing the differentiation strategy except ________.

Overfulfillment could result in significantly lower profit margins.

Introducing Strategic Management

Leading Strategically Through Effective Vision and Mission

Examining the Internal Environment: Resources

Exploring the External Environment: Macro Industry and Dynamics

Crafting Business Strategy of Dynamic Contexts

Developing Corporate Strategy

Looking at International Strategies

Understanding Alliances and Cooperative Strategies

Studying Merges and Acquisitions

Organizational Structure, Systems, and Processes

Considering New Ventures and Corporate Renewal

Corporate Governance in the Twenty-First Century

Filters