Exam 5: Creating Business Strategies

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What are some possible threats to the differentiation position?

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What are some possible threats to focus positions?

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To successfully pursue the integrated position, managers must make tradeoffs for one position over another.

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When managers decide on generic competitive positions, they are actually deciding on strategies themselves.

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Explain the four stages of the industry life cycle.

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Pacific Cycle grabbed the lion's share of the U.S. bicycle market by pioneering the concept of sourcing bicycles from Asia.

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The cost of differentiation has ________.

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All of the following are production costs except ________.

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To be ready for the maturity phase, a firm's strategy will need to accommodate rapid growth.

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Successful strategic positions are based on the effective implementation of the drivers of cost or differentiation.

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During an industry's embryonic phase, capital needs may surpass resources and capabilities.

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Explain the five-step process used to test the quality of a firm's strategy.

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Successful differentiation enables firms to set prices at the industry average and gain market share or ________.

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All of the following are well-known companies pursuing the low-cost leadership strategy except ________.

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A successful attempt to integrate low-cost and differentiation positions is called straddling.

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What are some of the possible threats facing the low-cost competitive position?

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What is an integrated position?

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In 1980, Michael Porter introduced an integrated theory of strategy, which considered the structure of an industry and its effect on the ________.

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When are customers willing to pay more for a product?

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What is the purpose of strategic positioning?

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