Exam 4: Exploring the External Environment: Macro Industry and Dynamics

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It is not critical to know what industry- and firm-specific factors affect a firm to understand its competitive position.

(True/False)
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Several factors influence the threat from new entrants including economies of scale, brand identity, and ________.

(Multiple Choice)
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What factors contribute to barriers to entry?

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Supplier power is reduced when firms in the supply industry present a threat of forward integration.

(True/False)
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All of the following are elements of Porter's original five-forces model except ________.

(Multiple Choice)
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The more unique markets in similar regions are, the greater the pressure for an industry to globalize.

(True/False)
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One of the value-chain activities that brings carbonated beverages to market is profit.

(True/False)
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The value-chain activities that bring carbonated beverages to market are centered on four functions that include production, marketing, packaging, and ________.

(Multiple Choice)
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In a truly global industry, all but which is the case?

(Multiple Choice)
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Information provides buyers with power when ________.

(Multiple Choice)
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General conditions of the macro environment can be characterized after PESTL analysis and an assessment of globalization have been completed.

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Buyer power is shaped by product differentiation, bargaining leverage, and brand identity.

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Social influences are stable from country to country.

(True/False)
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The value curve is a convenient tool that helps managers visualize their competitive landscape. The tool's purpose it is to visually plot ________.

(Multiple Choice)
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If the industry analysis is too exclusive, important threats may be omitted.

(True/False)
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Industry analysis examines only the competitors in the industry.

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