Exam 4: Exploring the External Environment: Macro Industry and Dynamics

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The political environment can have a significant influence on consumer confidence.

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Supplier power is reduced when firms in a focal industry present a threat of backward integration.

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In a monopoly, ________.

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Explain the factors that affect supplier power.

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The concentration ratio represents the combined revenues of the largest industry participants as a ratio of total industry sales.

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What are the four categories of factors that managers can examine to determine if their industry has globalized or is in the process of globalizing?

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The stability of the political environment is particularly important for companies entering new markets.

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An industry segment may simultaneously play the roles of complementor and competitor.

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Barriers to entry include all of the following except ________.

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Findings that can result in a firm deciding to globalize include all but which of the following?

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Businesses are faced with varying social and cultural influences. Depending on the type of business a firm operates, the critical factors to success could include all but which of the following?

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The concentration ratio is a useful tool that represents the combined revenues of the largest industry participants as a ratio of total industry ________.

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Factors that tend to increase rivalry include attributes about firms within the industry and attributes about the products or markets.

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Commodization occurs when sales depend less on unique product features and more on prices.

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The primary focus of PESTEL analysis is the current impact of macro environmental factors.

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Coke and PepsiCo have increased market share by about 11% since the mid-1960s. Much of this profitability can be explained by all except ________.

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Using the carbonated beverage industry, describe the industry value chain.

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The insights that help managers analyze an industry originate in a discipline called ________.

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Industry concentration affects the intensity of competition in an industry.

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The external environment in which firms compete exerts a strong influence on firms' profitability.

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