Exam 4: Exploring the External Environment: Macro Industry and Dynamics

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Once a strategy is congruent with PESTEL in a firm's home environment, it will be aligned in new geographic areas.

(True/False)
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Examples of complementors can include all but which of the following?

(Multiple Choice)
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Bargaining leverage, price sensitivity, and threat of backward integration are some of the elements influencing the five-forces factor of ________.

(Multiple Choice)
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Coke and Pepsi have spent billions of dollars to build brand equity and customer loyalty as a result of their products being so similar. These firms do not motivate buyer loyalty with ________.

(Multiple Choice)
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Two frameworks that managers find useful in gaining an understanding of their competitors are competitor analysis and ________.

(Multiple Choice)
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Use the five-forces model to analyze the airline industry.

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A strategic group is a subset of firms that have similar strategies and capabilities.

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A buyer group's power is directly impacted by its prestige and the size of its orders.

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Complementors are an increasingly critical industry force that has been added to the five-forces model.

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Sociocultural factors include all but which of the following?

(Multiple Choice)
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Key success factors are firm-specific and nontransferable.

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Supplier power is influenced by exit barriers, industry growth, and industry concentration.

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When analyzing heterogeneous markets, it is best to be extremely inclusive.

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Buyers may have more bargaining power when ________.

(Multiple Choice)
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The two major forms of technology are process technology and ________.

(Multiple Choice)
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Industry analysis can give firms an advantage when making decisions. This analysis helps managers determine the nature of the competition, the possible sources of imperfect competition, and the ________.

(Multiple Choice)
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How does globalization impact a firm's strategy?

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As price competition increases, average prices increase as well, resulting in higher levels of profitability.

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Heterogeneous products and barriers that make entry into an industry difficult are characteristics of imperfect competition.

(True/False)
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In a truly global industry, competitive strategies are integrated in different international markets.

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