Chat with AIExam 12: Section 4: The Hard Lesson of Business: Change or Vanish
Discuss the three rules of Malcolm Gladwell's Tipping Point.
(34) 
VerifiedGladwell has developed three rules of epidemics: (1) the law of the few-that is, there are exceptional people who possess social connections, personality, energy, and enthusiasm to be able to spread "the word" (idea or product) in epidemic proportions; (2) the stickiness factor-that is, there are specific ways to make a message memorable in terms of presenting and structuring information to influence the impact it will make; and (3) the power of context-discussed in two parts, essentially that "human beings are a lot more sensitive to their environment than they may think."
Contrast developmental versus transitional change.
(36) VerifiedDevelopmental change: Attempts to improve upon what the business is currently doing, rather then creating something completely new. This may include the improvement of existing skills, processes, methods, performance standards, or conditions. One the other hand, transitional change actually replaces what already exists with something completely new and requires organizations to depart from old methods of operating while the new state is being established. For example, mergers and acquisitions.
Identify the 10 steps in the process of transformational change
(38) Verified1. Analyze the organization and its need for change
2. Create a shared vision and common direction
3. Separate from the past
4. Create a sense of urgency
5. Support a strong leader role
6. Line up political sponsorship
7. Craft an implementation plan
8. Develop enabling structures
9. Communicate, involve people, and be honest
10. Reinforce and institutionalize change
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