Exam 13: Strategic Considerations for the Triple Bottom Line in High-Tech Companies
Exam 1: Marketing of High-Technology Products and Innovations34 Questions
Exam 2: Strategic Market Planning in High-Tech Firms22 Questions
Exam 3: Culture and Climate Considerations in High-Tech Companies21 Questions
Exam 4: Market Orientation and Cross-Functional Marketing-Rd Interaction24 Questions
Exam 5: Partnerships,alliances,and Customer Relationships27 Questions
Exam 6: Marketing Research in High-Tech Markets31 Questions
Exam 7: Understanding High-Tech Customers24 Questions
Exam 8: Technology and Product Management23 Questions
Exam 9: Distribution Channels and Supply Chain Management in High-Tech Markets29 Questions
Exam 10: Pricing Considerations in High-Tech Markets19 Questions
Exam 11: Marketing Communication Tools for High-Tech Markets25 Questions
Exam 12: Strategic Considerations in Marketing Communications13 Questions
Exam 13: Strategic Considerations for the Triple Bottom Line in High-Tech Companies41 Questions
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When considering whether or not a company should engage in CSR, it is important to look at the company values. Some companies believe providing a return to shareholders is the sole purpose for the existence of the business. In these companies, believers in CSR will best convince company non-believers with which of the following arguments:
(Multiple Choice)
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Companies' choices of corporate philanthropy initiatives are influenced by stakeholders in which order:
(Multiple Choice)
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In order to address climate change effectively,analysts and consultants recommend thinking of climate changes as a:
(Multiple Choice)
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According to your text,what are the key trends supporting a company's focus on the triple bottom line?
(Multiple Choice)
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When a business is considering how to implement a CSR plan,why is it important to make a distinction between addressing problems that are precipitated by a crisis and problems that are chronic?
(Multiple Choice)
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Enlightened CSR/ social entrepreneurship BoP 2.0)refers to:
(Multiple Choice)
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By working with local groups to identify the ways in which technology can be used to solve problems,HP has worked to bring the benefits of technology to the world's poor in developing countries such as:
-India - assist the rural poor with access to government records,schools,health information,crop prices and the like;
-Costa Rica and the Dominican Republic - establish telecenters in remove villages to allow villagers to surf the Internet,email relatives overseas,and watch health and agricultural training videos
-Senegal - Train people to use the Internet to help them develop future businesses that leverage the Net.
Which of the four domains in evaluating corporate philanthropy are HP's efforts primarily focused on?
(Multiple Choice)
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Which of the following methods to developing a CSR agenda would most likely have a successful outcome?
(Multiple Choice)
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Which of the following is not an example of the digital divide?
(Multiple Choice)
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Which of the following best captures)the concept of CSR as a corporate strategy?
(Multiple Choice)
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Natural capitalism includes all of the following strategies,except:
(Multiple Choice)
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The cap and trade approach to climate change has validity because:
(Multiple Choice)
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Which of the following is not identified by the text as a possible consideration in bridging the digital divide?
(Multiple Choice)
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Which of the following is not one of the benefits of the framework for addressing ethical dilemmas?
(Multiple Choice)
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Which of the following capture complications in measuring a company’s triple-bottom line performance?
(Multiple Choice)
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Which of the following is an argument in favor of a business engaging in socially-responsible behaviors i.e.,those that benefit society or address social concerns)?
(Multiple Choice)
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A box of crackers claiming to be made of 100% natural ingredients that actually contains artificial color and preservatives is committing which of the following "greenwashing" sins:
(Multiple Choice)
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