Exam 12: The Data Asset: Databases, Business Intelligence, Big Data, and Competitive Advantage

In database systems, a _____ defines the data that a table can hold.

_____ refers to a job title focused on directing, performing, or overseeing activities associated with a database or set of databases.

Having too much inventory or insufficient inventory is known as a retailer's "twin nightmares."

Enterprise software tends to be less integrated and standardized than the prior era of proprietary systems that many firms developed themselves.

_____ put(s) users in control so that they can create custom reports on an as-needed basis by selecting fields, ranges, summary conditions, and other parameters.

The data a firm can leverage is a true strategic asset when it is imperfectly imitable.

Data becomes _____ when it is presented in a context so that it can answer a question or support decision making.

Firms in fast-moving industries or with particularly complex businesses are in the best position to get database projects completed in enough time to reap benefits before business conditions change.

Tesco is the planet's largest retailer.

Computer-driven investment models can be very effective when the market behaves as it has in the past. However, in terms of historical consistency, they are vulnerable to failure in the face of:

The data mining operations at Caesars have revealed that most of the revenue it generates comes from the affluent classes that include European princes and shipping heirs.

Which of the following conditions is essential for data mining to work?

_____ are AI systems that leverage rules or examples to perform a task in a way that mimics applied human expertise.

Data mining is leveraged by firms to determine which products customers buy together, and how an organization can use this information to cross-sell more products or services. This area of application of data mining is referred to as:

In database systems, a _____ refers to a list of data.

In database systems, a table is also known as a _____.

_____ is by far the most popular language for creating and manipulating databases.

If a customer pays a retailer in cash, he is likely to remain a mystery to the retailer because his name is not attached to the money. Retailers can tie the customer to cash transactions and track the customer's activity if they can convince the customer to use a _____.

Total Rewards is an opt-out loyalty program at Caesars.

_____ is the term used to describe some form of business exchange.