Exam 12: The Data Asset: Databases, Business Intelligence, Big Data, and Competitive Advantage

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_____ is the general term used to describe the massive amount of data available to today's managers.

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Which of the following questions relate to data quantity?

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What is data mining? What are the key areas where businesses are leveraging data mining?

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How has Wal-Mart leveraged information technology to become the world's largest retailer?

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_____ is a language used to create and manipulate databases.

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What is Wal-Mart's motivation for sharing data with its supply partners?

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Data used in OLAP reporting is usually sourced from standard relational databases.

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Why do many organizations have data that cannot be converted to actionable information? What are the hurdles faced by firms that attempt to query transactional databases?

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_____ provide regular summaries of information in a predetermined format.

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One of the factors that complicates the elimination of legacy systems is the:

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_____ refers to the process of combining aspects of reporting, data exploration and ad hoc queries, and sophisticated data modeling and analysis.

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The question, "Can we even get the data we'll need?" is related to data hosting.

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In database systems, a row is also known as a _____.

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Data are raw facts that must be turned into information in order to be useful and valuable.

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Most transactional databases are not set up to be simultaneously accessed for reporting and analysis. As a consequence:

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_____ are model building techniques where computers examine many potential solutions to a problem, iteratively modifying various mathematical models, and comparing the mutated models to search for a best alternative.

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Firms that base decisions on hunches are said to be gambling, not managing.

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Describe "database," "DBMS," and "SQL."

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Customer lifetime value represents:

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_____ is a class of computer software that seeks to reproduce or mimic human thought, decision making, or brain functions.

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