Exam 12: The Data Asset: Databases, Business Intelligence, Big Data, and Competitive Advantage
Exam 1: Setting the Stage: Technology and the Modern Enterprise45 Questions
Exam 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers70 Questions
Exam 3: Zara: Fast Fashion From Savvy Systems68 Questions
Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits84 Questions
Exam 5: Moores Law and More: Fast, Cheap Computing, Disruptive Innovation, and What This Means for the Manager77 Questions
Exam 6: Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud75 Questions
Exam 7: Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World73 Questions
Exam 8: Social Media, Peer Production, and Web 20119 Questions
Exam 9: Facebook: Building a Business From the Social Graph99 Questions
Exam 10: Understanding Software: a Primer for Managers77 Questions
Exam 11: Software in Flux: Partly Cloudy and Sometimes Free82 Questions
Exam 12: The Data Asset: Databases, Business Intelligence, Big Data, and Competitive Advantage81 Questions
Exam 13: A Managers Guide to the Internet and Telecommunications83 Questions
Exam 14: Information Security: Barbarians at the Gateway and Just About Everywhere Else90 Questions
Exam 15: Google in Three Parts: Search, Online Advertising, and Beyond115 Questions
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_____ is the general term used to describe the massive amount of data available to today's managers.
(Short Answer)
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What is data mining? What are the key areas where businesses are leveraging data mining?
(Essay)
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How has Wal-Mart leveraged information technology to become the world's largest retailer?
(Essay)
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What is Wal-Mart's motivation for sharing data with its supply partners?
(Multiple Choice)
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Data used in OLAP reporting is usually sourced from standard relational databases.
(True/False)
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Why do many organizations have data that cannot be converted to actionable information? What are the hurdles faced by firms that attempt to query transactional databases?
(Essay)
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_____ provide regular summaries of information in a predetermined format.
(Multiple Choice)
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One of the factors that complicates the elimination of legacy systems is the:
(Multiple Choice)
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_____ refers to the process of combining aspects of reporting, data exploration and ad hoc queries, and sophisticated data modeling and analysis.
(Multiple Choice)
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The question, "Can we even get the data we'll need?" is related to data hosting.
(True/False)
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Data are raw facts that must be turned into information in order to be useful and valuable.
(True/False)
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Most transactional databases are not set up to be simultaneously accessed for reporting and analysis. As a consequence:
(Multiple Choice)
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_____ are model building techniques where computers examine many potential solutions to a problem, iteratively modifying various mathematical models, and comparing the mutated models to search for a best alternative.
(Multiple Choice)
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Firms that base decisions on hunches are said to be gambling, not managing.
(True/False)
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_____ is a class of computer software that seeks to reproduce or mimic human thought, decision making, or brain functions.
(Multiple Choice)
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