Exam 9: Facebook: Building a Business From the Social Graph

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How has Facebook managed to leverage the advantages of network effects to enhance the value of its offerings? What are the features of Facebook's incarnation as a platform?

(Essay)

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Question 61

Facebook is now the biggest photo-sharing site on the Web, ahead of Picasa, Flickr, and Photobucket.

(True/False)

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Question 62

The term "social graph" refers to:

(Multiple Choice)

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Question 63

What was the user reaction to Beacon?

(Essay)

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Question 64

With the Beacon effort, Facebook hoped to:

(Multiple Choice)

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Question 65

Write a brief note on the factors that have led to the spectacular growth of advertising in Facebook.

(Essay)

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Question 66

_____ are systems distributed throughout the Internet (or other network) that help to improve the delivery (and hence loading) speeds of Web pages and other media, typically by spreading access across multiple sites located closer to users.

(Short Answer)

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Question 67

The bulk of Facebook's revenue comes from revenue-sharing agreements with application developers.

(True/False)

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Question 68

Which of the following statements is true about Facebook?

(Multiple Choice)

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Question 69

It has been said that the second phase of the Internet is about putting information online and giving people a way to find it.

(True/False)

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Question 70

Facebook was a struggling company at IPO.

(True/False)

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Question 71

_____ was a Facebook program conceived as a giant word-of-mouth machine to grab consumer activity at the point of purchase to put into the News Feed and post to a user's profile.

(Short Answer)

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Question 72

Facebook's growing dominance has given rise to the fear that if increasingly large parts of the Web reside inside a single service, innovation, competition, and exchange may suffer.

(True/False)

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Question 73

In terms of generating ad revenue, information and news-oriented sites do much better than social networking sites.

(True/False)

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Question 74

How are News Feeds a source of value for users on Facebook?

(Multiple Choice)

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Question 75

Which of the following statements is true of the term "cloud"?

(Multiple Choice)

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Question 76

What is the News Feed feature offered by Facebook and what was the controversy caused by it? How has Facebook used News Feeds to its advantage?

(Essay)

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Question 77

Facebook enjoys significantly higher click-through rates than Google.

(True/False)

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Question 78

Facebook allows application developers to charge for their wares, offer them for free, or even run ads.

(True/False)

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Question 79

A(n) _____ is a collection of resources available for access over the Internet.

(Short Answer)

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Question 80

Showing 61 - 80 of 99

How has Facebook managed to leverage the advantages of network effects to enhance the value of its offerings? What are the features of Facebook's incarnation as a platform?

Facebook is now the biggest photo-sharing site on the Web, ahead of Picasa, Flickr, and Photobucket.

The term "social graph" refers to:

What was the user reaction to Beacon?

With the Beacon effort, Facebook hoped to:

Write a brief note on the factors that have led to the spectacular growth of advertising in Facebook.

_____ are systems distributed throughout the Internet (or other network) that help to improve the delivery (and hence loading) speeds of Web pages and other media, typically by spreading access across multiple sites located closer to users.

The bulk of Facebook's revenue comes from revenue-sharing agreements with application developers.

Which of the following statements is true about Facebook?

It has been said that the second phase of the Internet is about putting information online and giving people a way to find it.

Facebook was a struggling company at IPO.

_____ was a Facebook program conceived as a giant word-of-mouth machine to grab consumer activity at the point of purchase to put into the News Feed and post to a user's profile.

Facebook's growing dominance has given rise to the fear that if increasingly large parts of the Web reside inside a single service, innovation, competition, and exchange may suffer.

In terms of generating ad revenue, information and news-oriented sites do much better than social networking sites.

How are News Feeds a source of value for users on Facebook?

Which of the following statements is true of the term "cloud"?

What is the News Feed feature offered by Facebook and what was the controversy caused by it? How has Facebook used News Feeds to its advantage?

Facebook enjoys significantly higher click-through rates than Google.

Facebook allows application developers to charge for their wares, offer them for free, or even run ads.

A(n) _____ is a collection of resources available for access over the Internet.

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