Exam 8: Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

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The ability to take advantage of complementary products developed for a prior generation of technology is known as _____.

(Short Answer)

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Question 21

Moving first plays a significant role in markets influenced by network effects.

(True/False)

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Question 22

Almost all networks derive most of their value from a single class of users.

(True/False)

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Question 23

Are the markets for mobile payments one-sided or two-sided? Describe why you chose your answer.

(Essay)

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Question 24

eBay dominated worldwide markets for auctions. Yahoo entered the Japanese online auction market just five months before eBay, yet eBay never matched Yahoo's lead and it eventually pulled out of the Japanese market, ceding a multi-billion dollar market to its rival. Why didn't the network effects-derived value from eBay's other markets help it in Japan?

(Essay)

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Question 25

Which of the following is an example of a measure taken by a firm to encourage the development of complementary goods?

(Multiple Choice)

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Question 26

Uber and PayPal used similar strategies when trying to jumpstart network effects that were vital in creating their dominance. What did each do?

(Essay)

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Question 27

High switching costs serve to weaken the value of network effects as a value asset.

(True/False)

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Question 28

Which of the following products or services is not subject to network effects?

(Multiple Choice)

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Question 29

What are the primary sources of value for network effects? Give a brief description of how each of these factors provides value for network effects.

(Essay)

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Question 30

Every product or service subject to network effects fosters some kind of exchange.

(True/False)

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Question 31

Which of the following factors represents one of the sources of value derived from network effects?

(Multiple Choice)

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Question 32

Startup firms that find new markets attractive but do not yet have products ready for delivery preannounce efforts causing potential adaptors to delay a purchasing decision until the new effort rolls out.

(True/False)

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Question 33

Staying power refers to the:

(Multiple Choice)

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Question 34

In the context of network effects, the term "network" refers to either wired or wireless systems that connect computing components.

(True/False)

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Question 35

The rise of social media has made _____ promotion a tool that many firms can exploit.

(Short Answer)

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Question 36

Congestion effects often result when a key resource becomes increasingly scarce with the arrivals of more and more users.

(True/False)

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Question 37

Customers who owned Nintendo's 8-bit video game console were unable to play the same games on the firm's new 16-bit Super Nintendo system. There was little incentive for existing Nintendo fans to stick with the firm. In this case, Nintendo's new offering suffered from a lack of:

(Multiple Choice)

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Question 38

Viral promotion involves:

(Multiple Choice)

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Question 39

Metcalfe's Law is also known as:

(Multiple Choice)

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Question 40

Showing 21 - 40 of 73

The ability to take advantage of complementary products developed for a prior generation of technology is known as _____.

Moving first plays a significant role in markets influenced by network effects.

Almost all networks derive most of their value from a single class of users.

Are the markets for mobile payments one-sided or two-sided? Describe why you chose your answer.

Which of the following is an example of a measure taken by a firm to encourage the development of complementary goods?

Uber and PayPal used similar strategies when trying to jumpstart network effects that were vital in creating their dominance. What did each do?

High switching costs serve to weaken the value of network effects as a value asset.

Which of the following products or services is not subject to network effects?

What are the primary sources of value for network effects? Give a brief description of how each of these factors provides value for network effects.

Every product or service subject to network effects fosters some kind of exchange.

Which of the following factors represents one of the sources of value derived from network effects?

Startup firms that find new markets attractive but do not yet have products ready for delivery preannounce efforts causing potential adaptors to delay a purchasing decision until the new effort rolls out.

Staying power refers to the:

In the context of network effects, the term "network" refers to either wired or wireless systems that connect computing components.

The rise of social media has made _____ promotion a tool that many firms can exploit.

Congestion effects often result when a key resource becomes increasingly scarce with the arrivals of more and more users.

Customers who owned Nintendo's 8-bit video game console were unable to play the same games on the firm's new 16-bit Super Nintendo system. There was little incentive for existing Nintendo fans to stick with the firm. In this case, Nintendo's new offering suffered from a lack of:

Viral promotion involves:

Metcalfe's Law is also known as:

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