Exam 8: Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

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Cross-side benefits arise due to interaction among members of a single class of participant.

(True/False)

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Question 61

The video game console market offers important lessons for the strategist. The video game console market is a network market in which Sony's PlayStation 2 (PS2) dominated over Microsoft's Xbox offering. This has been possible due to:

(Multiple Choice)

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Question 62

Envelopment is a management strategy where a dominant firm acquires all the layers in its value chain to increase profitability.

(True/False)

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Question 63

An instant-messaging standard is an example of a one-sided market.

(True/False)

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Question 64

Two distinctly separate markets are said to undergo convergence when they:

(Multiple Choice)

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Question 65

One way firms seek to strengthen their platforms and encourage third parties to develop complementary goods is by offering ___________.

(Essay)

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Question 66

You are at a packed stadium for the big game and you want to upload a photo of your team's touchdown using Instagram. Your mobile phone shows five bars of service, but you still can't access the Internet. This is likely an example of ______.

(Essay)

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Question 67

Cisco purchased Pure Digital, maker of the Flip video recorder, but ended up shutting the unit down a little over two years later. The reason for Cisco's failure was:

(Multiple Choice)

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Question 68

The higher the value of a user's overall investment, the more they are likely to consider the staying power of any offering before choosing to adopt it.

(True/False)

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Question 69

Windows OS, the iPhone, the Wii, and Facebook's application programming interfaces allow for the development and integration of complementary goods by third parties. Based on this evidence, all these products or services are said to be _____.

(Multiple Choice)

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Question 70

Worldwide auction leader eBay started operations in Japan just five months after Yahoo! launched its Japanese auction service. But eBay was never able to mount a credible threat and ended up pulling out of the market. This example shows that:

(Multiple Choice)

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Question 71

Which statement best describes the relationship between network effects and innovation?

(Multiple Choice)

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Question 72

Staying power is important for consumers of technology products because investment over time usually greatly exceeds the initial price paid for a product or service

(True/False)

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(41)

Question 73

Showing 61 - 73 of 73

Cross-side benefits arise due to interaction among members of a single class of participant.

The video game console market offers important lessons for the strategist. The video game console market is a network market in which Sony's PlayStation 2 (PS2) dominated over Microsoft's Xbox offering. This has been possible due to:

Envelopment is a management strategy where a dominant firm acquires all the layers in its value chain to increase profitability.

An instant-messaging standard is an example of a one-sided market.

Two distinctly separate markets are said to undergo convergence when they:

One way firms seek to strengthen their platforms and encourage third parties to develop complementary goods is by offering ___________.

You are at a packed stadium for the big game and you want to upload a photo of your team's touchdown using Instagram. Your mobile phone shows five bars of service, but you still can't access the Internet. This is likely an example of ______.

Cisco purchased Pure Digital, maker of the Flip video recorder, but ended up shutting the unit down a little over two years later. The reason for Cisco's failure was:

The higher the value of a user's overall investment, the more they are likely to consider the staying power of any offering before choosing to adopt it.

Windows OS, the iPhone, the Wii, and Facebook's application programming interfaces allow for the development and integration of complementary goods by third parties. Based on this evidence, all these products or services are said to be _____.

Worldwide auction leader eBay started operations in Japan just five months after Yahoo! launched its Japanese auction service. But eBay was never able to mount a credible threat and ended up pulling out of the market. This example shows that:

Which statement best describes the relationship between network effects and innovation?

Staying power is important for consumers of technology products because investment over time usually greatly exceeds the initial price paid for a product or service

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