Question 1

Changing pricing based on demand conditions is known as ________.

Accepted Answer

The answer of Changing pricing based on demand conditions is...

Question 2

_____ is by far the most popular language for creating and manipulating databases.

Accepted Answer

A)  XML 
B)  HTML 
C)  PHP 
D)  Java 
E)  SQL 
A)  XML 
B)  HTML 
C)  PHP 
D)  Java 
E)  SQL

Question 3

Random occurrences in data mining results can be detected by dividing the data and building a model with one portion and using another portion to verify the results.

Accepted Answer

A) True 
 B)False

Question 4

Data mining is leveraged by some firms to determine which products customers buy together, and how an organization can use this information to cross-sell more products or services. This area of application of data mining is referred to as:

Accepted Answer

A)  market basket analysis. 
B)  expert systems. 
C)  customer churn. 
D)  customer segmentation. 
E)  vertical integration. 
A)  market basket analysis. 
B)  expert systems. 
C)  customer churn. 
D)  customer segmentation. 
E)  vertical integration.

Question 5

_____ are AI systems that leverage rules or examples to perform a task in a way that mimics applied human expertise.

Accepted Answer

The answer of _____ are AI systems that leverage rules...

Question 6

_____ is a class of computer software that seeks to reproduce or mimic human thought, decision making, or brain functions.

Accepted Answer

A)  Biometrics 
B)  Artificial intelligence 
C)  Android 
D)  Legacy software 
E)  Intranet 
A)  Biometrics 
B)  Artificial intelligence 
C)  Android 
D)  Legacy software 
E)  Intranet

Question 7

Systems that can absorb any type of data, structured or not, from any type of source are often called schema-less.

Accepted Answer

A) True 
 B)False

Question 8

The data a firm can leverage is a true strategic asset when it is valuable, rare, imperfectly imitable, and non-substitutable.

Accepted Answer

A) True 
 B)False

Question 9

The category of AI technology used by Google to recognize patterns to improve speech recognition is known as ______________.

Accepted Answer

The answer of The category of AI technology used by...

Question 10

Tesco is the planet's largest retailer.

Accepted Answer

A) True 
 B)False

Question 11

E-discovery refers to:

Accepted Answer

A)  identifying and retrieving relevant electronic information to support litigation efforts. 
B)  something a firm does not account for in its archiving and data storage plans. 
C)  older information systems that are often incompatible with other systems, technologies, and ways of conducting business. 
D)  collecting and reselling data. 
E)  rewards and usage incentive, typically in exchange for a method that provides a more detailed tracking and recording of consumer activity. 
A)  identifying and retrieving relevant electronic information to support litigation efforts. 
B)  something a firm does not account for in its archiving and data storage plans. 
C)  older information systems that are often incompatible with other systems, technologies, and ways of conducting business. 
D)  collecting and reselling data. 
E)  rewards and usage incentive, typically in exchange for a method that provides a more detailed tracking and recording of consumer activity.

Question 12

If a customer pays a retailer in cash, he is likely to remain a mystery to the retailer because his name is not attached to the money. Retailers can tie the customer to cash transactions and track the customer's activity if they can convince the customer to use a _____.

Accepted Answer

A)  transaction processing system 
B)  point-of-sale terminal 
C)  data cube 
D)  dashboard 
E)  loyalty card 
A)  transaction processing system 
B)  point-of-sale terminal 
C)  data cube 
D)  dashboard 
E)  loyalty card

Question 13

Having too much inventory or insufficient inventory is known as a retailer's "twin nightmares."

Accepted Answer

A) True 
 B)False

Question 14

How has Wal-Mart leveraged information technology to become the world's largest retailer?

Accepted Answer

Wal-Mart demonstrates how a physical pro

Question 15

Why do firms need to create separate data repositories for their reporting and analytics work?

Accepted Answer

A)  Most firms store their data assets offsite to insure themselves against the possibility of data damage through natural disasters. 
B)  Maintaining huge databases can be a cost-sink for most firms. 
C)  Most organizations need to differentiate data derived in-house and from data aggregators. 
D)  Running analytics against transactional data can bog down a TPS. 
E)  Reporting and analytics are two separate functions, each requiring its own separate database specifically formatted to the needs of the management team. 
A)  Most firms store their data assets offsite to insure themselves against the possibility of data damage through natural disasters. 
B)  Maintaining huge databases can be a cost-sink for most firms. 
C)  Most organizations need to differentiate data derived in-house and from data aggregators. 
D)  Running analytics against transactional data can bog down a TPS. 
E)  Reporting and analytics are two separate functions, each requiring its own separate database specifically formatted to the needs of the management team.

Question 16

In database systems, a table is also known as a _____.

Accepted Answer

A)  field 
B)  record 
C)  file 
D)  row 
E)  key 
A)  field 
B)  record 
C)  file 
D)  row 
E)  key

Question 17

_____ is the process of using computers to identify hidden patterns in and to build models from large data sets.

Accepted Answer

A)  Data harvesting 
B)  E-discovery 
C)  Optimization 
D)  Report canning 
E)  Data mining 
A)  Data harvesting 
B)  E-discovery 
C)  Optimization 
D)  Report canning 
E)  Data mining

Question 18

Briefly describe the different sources of enterprise data for firms.

Accepted Answer

For organizations that sell directly to

Question 19

Airbnb's "____________" feature helps by leveraging the firm's industry-leading dataset, far larger and more comprehensive than rivals, and constantly updated over time, to suggest the perfect rate.

Accepted Answer

The answer of Airbnb's "____________" feature helps by leveraging the...

Question 20

Inventory turnover ratio is:

Accepted Answer

A)  the ratio of a company's annual sales to its inventory. 
B)  the ratio of a company's variable cost to its inventory. 
C)  the ratio of a company's fixed cost to its inventory. 
D)  the ratio of a company's annual cost to its inventory. 
E)  the ratio of a company's fixed assets to its inventory. 
A)  the ratio of a company's annual sales to its inventory. 
B)  the ratio of a company's variable cost to its inventory. 
C)  the ratio of a company's fixed cost to its inventory. 
D)  the ratio of a company's annual cost to its inventory. 
E)  the ratio of a company's fixed assets to its inventory.

Changing pricing based on demand conditions is known as ________.

_____ is by far the most popular language for creating and manipulating databases.

Random occurrences in data mining results can be detected by dividing the data and building a model with one portion and using another portion to verify the results.

Data mining is leveraged by some firms to determine which products customers buy together, and how an organization can use this information to cross-sell more products or services. This area of application of data mining is referred to as:

_____ are AI systems that leverage rules or examples to perform a task in a way that mimics applied human expertise.

_____ is a class of computer software that seeks to reproduce or mimic human thought, decision making, or brain functions.

Systems that can absorb any type of data, structured or not, from any type of source are often called schema-less.

The data a firm can leverage is a true strategic asset when it is valuable, rare, imperfectly imitable, and non-substitutable.

The category of AI technology used by Google to recognize patterns to improve speech recognition is known as ______________.

Tesco is the planet's largest retailer.

E-discovery refers to:

If a customer pays a retailer in cash, he is likely to remain a mystery to the retailer because his name is not attached to the money. Retailers can tie the customer to cash transactions and track the customer's activity if they can convince the customer to use a _____.

Having too much inventory or insufficient inventory is known as a retailer's "twin nightmares."

How has Wal-Mart leveraged information technology to become the world's largest retailer?

Why do firms need to create separate data repositories for their reporting and analytics work?

In database systems, a table is also known as a _____.

_____ is the process of using computers to identify hidden patterns in and to build models from large data sets.

Briefly describe the different sources of enterprise data for firms.

Airbnb's "____________" feature helps by leveraging the firm's industry-leading dataset, far larger and more comprehensive than rivals, and constantly updated over time, to suggest the perfect rate.

Inventory turnover ratio is:

Setting the Stage: Technology and the Modern Enterprise

Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers

Zara: Fast Fashion From Savvy Systems

Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Moores Law and More: Fast, Cheap Computing and What This Means for the Manager

Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction

Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

Social Media, Peer Production, and Web 2.0

The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology

Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph

Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion

Understanding Software: a Primer for Managers

Software in Flux: Open Source, Cloud, Vittualized and App-Driven Shifts

A Managers Guide to the Internet and Telecommunications

Information Security: Barbarians at the Gateway and Just About Everywhere Else

Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity

Filters

Exam 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

Changing pricing based on demand conditions is known as ________.

_____ is by far the most popular language for creating and manipulating databases.

Random occurrences in data mining results can be detected by dividing the data and building a model with one portion and using another portion to verify the results.

Data mining is leveraged by some firms to determine which products customers buy together, and how an organization can use this information to cross-sell more products or services. This area of application of data mining is referred to as:

_____ are AI systems that leverage rules or examples to perform a task in a way that mimics applied human expertise.

_____ is a class of computer software that seeks to reproduce or mimic human thought, decision making, or brain functions.

Systems that can absorb any type of data, structured or not, from any type of source are often called schema-less.

The data a firm can leverage is a true strategic asset when it is valuable, rare, imperfectly imitable, and non-substitutable.

The category of AI technology used by Google to recognize patterns to improve speech recognition is known as ______________.

Tesco is the planet's largest retailer.

E-discovery refers to:

If a customer pays a retailer in cash, he is likely to remain a mystery to the retailer because his name is not attached to the money. Retailers can tie the customer to cash transactions and track the customer's activity if they can convince the customer to use a _____.

Having too much inventory or insufficient inventory is known as a retailer's "twin nightmares."

How has Wal-Mart leveraged information technology to become the world's largest retailer?

Why do firms need to create separate data repositories for their reporting and analytics work?

In database systems, a table is also known as a _____.

_____ is the process of using computers to identify hidden patterns in and to build models from large data sets.

Briefly describe the different sources of enterprise data for firms.

Airbnb's "____________" feature helps by leveraging the firm's industry-leading dataset, far larger and more comprehensive than rivals, and constantly updated over time, to suggest the perfect rate.

Inventory turnover ratio is:

Setting the Stage: Technology and the Modern Enterprise

Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers

Zara: Fast Fashion From Savvy Systems

Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Moores Law and More: Fast, Cheap Computing and What This Means for the Manager

Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction

Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

Social Media, Peer Production, and Web 2.0

The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology

Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph

Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion

Understanding Software: a Primer for Managers

Software in Flux: Open Source, Cloud, Vittualized and App-Driven Shifts

A Managers Guide to the Internet and Telecommunications

Information Security: Barbarians at the Gateway and Just About Everywhere Else

Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity

Filters