Question 1

A good example of inventorying demand is a haircut that can be set up and prepared for one day and executed the next.

Accepted Answer

A) True 
 B)False

Question 2

Airlines place restrictive conditions on fares for tourists to prevent business travelers from traveling on economy class.

Accepted Answer

A) True 
 B)False

Question 3

The term "productive capacity" refers to the resources or assets that a firm can employ to create goods and services.

Accepted Answer

A) True 
 B)False

Question 4

What are the two basic approaches to fluctuating demand?

Accepted Answer

Adjust the level of

Question 5

When a firm wants to inventory demand via a reservation system and has insufficient capacity it should lower prices selectively.

Accepted Answer

A) True 
 B)False

Question 6

Discuss why a subway car has elastic capacity.

Accepted Answer

A subway car has elastic capacity becaus

Question 7

____________ is usually the first variable to be proposed for bringing demand and supply into balance.

Accepted Answer

A)  Price. 
B)  Place. 
C)  Personnel. 
D)  Product. 
E)  Promotion. 
A)  Price. 
B)  Place. 
C)  Personnel. 
D)  Product. 
E)  Promotion.

Question 8

One of the most direct ways for a hotel to reduce excess demand at peak periods is to charge customers more money to use the service during those periods.

Accepted Answer

A) True 
 B)False

Question 9

Demand patterns are usually random.

Accepted Answer

A) True 
 B)False

Question 10

The demand on a city bus is likely to vary by all EXCEPT which of the following?

Accepted Answer

A)  Time of day. 
B)  Day of the week. 
C)  Season of the year. 
D)  Population density in the city. 
E)  All of the above will likely cause demand to vary on a city bus. 
A)  Time of day. 
B)  Day of the week. 
C)  Season of the year. 
D)  Population density in the city. 
E)  All of the above will likely cause demand to vary on a city bus.

Question 11

Which company is taking advantage of reservations system to do business?

Accepted Answer

PrimeTimeTables is an exclusive online c

Question 12

How did BMW occupy customers while they were waiting for their cars to be serviced?

Accepted Answer

BMW owners could wait in comfort at the

Question 13

What are thee strategies that can be employed when considering a modification to the place and time of service delivery?

Accepted Answer

No change, varying the times w

Question 14

Which of the following is the correct action for a firm to take that wants to reduce demand and has insufficient capacity?

Accepted Answer

A)  Take no action. 
B)  Consider override for most desirable segments. 
C)  Consider priority systems for most desirable segments. 
D)  Increase prices or encourage use in other time slots. 
E)  Lower prices selectively. 
A)  Take no action. 
B)  Consider override for most desirable segments. 
C)  Consider priority systems for most desirable segments. 
D)  Increase prices or encourage use in other time slots. 
E)  Lower prices selectively.

Question 15

Which of the following is NOT one of the conditions that fixed-capacity firms may face?

Accepted Answer

A)  Excess capacity. 
B)  Demand exceeds desired capacity. 
C)  Demand and supply are well-balanced. 
D)  Ideal demand exceeds capacity. 
E)  Excess demand. 
A)  Excess capacity. 
B)  Demand exceeds desired capacity. 
C)  Demand and supply are well-balanced. 
D)  Ideal demand exceeds capacity. 
E)  Excess demand.

Question 16

Describe what the term "yield" means in the context of a reservation strategy.

Accepted Answer

The term "yield" refers to the average r

Question 17

We need to have queuing or reservations systems because demand cannot be inventoried.

Accepted Answer

A) True 
 B)False

Question 18

Describe how optimum and maximum capacities may differ in the restaurant industry.

Accepted Answer

A full restaurant may deterior

Question 19

Which of the following is NOT one of the alternative queuing configurations discussed?

Accepted Answer

A)  Single line/single servers at sequential stages 
B)  Multiple line to single servers "snake") 
C)  Parallel lines to multiple servers 
D)  Designated lines to designated servers 
E)  "Take a Number" single or multiple servers) 
A)  Single line/single servers at sequential stages 
B)  Multiple line to single servers "snake") 
C)  Parallel lines to multiple servers 
D)  Designated lines to designated servers 
E)  "Take a Number" single or multiple servers)

Question 20

Financial success in businesses with limited capacity depends largely on how capacity is used.

Accepted Answer

A) True 
 B)False

A good example of inventorying demand is a haircut that can be set up and prepared for one day and executed the next.

Airlines place restrictive conditions on fares for tourists to prevent business travelers from traveling on economy class.

The term "productive capacity" refers to the resources or assets that a firm can employ to create goods and services.

What are the two basic approaches to fluctuating demand?

When a firm wants to inventory demand via a reservation system and has insufficient capacity it should lower prices selectively.

Discuss why a subway car has elastic capacity.

____________ is usually the first variable to be proposed for bringing demand and supply into balance.

One of the most direct ways for a hotel to reduce excess demand at peak periods is to charge customers more money to use the service during those periods.

Demand patterns are usually random.

The demand on a city bus is likely to vary by all EXCEPT which of the following?

Which company is taking advantage of reservations system to do business?

How did BMW occupy customers while they were waiting for their cars to be serviced?

What are thee strategies that can be employed when considering a modification to the place and time of service delivery?

Which of the following is the correct action for a firm to take that wants to reduce demand and has insufficient capacity?

Which of the following is NOT one of the conditions that fixed-capacity firms may face?

Describe what the term "yield" means in the context of a reservation strategy.

We need to have queuing or reservations systems because demand cannot be inventoried.

Describe how optimum and maximum capacities may differ in the restaurant industry.

Which of the following is NOT one of the alternative queuing configurations discussed?

Financial success in businesses with limited capacity depends largely on how capacity is used.

Introduction to Services Marketing

Consumer Behavior in a Services Context

Positioning Services in Competitive Markets

Developing the Service Concept: Core and Supplementary Elements

Distributing Service Through Physical and Electronic Channels

Setting Prices and Implementing Revenue Management

Promoting Services and Educating Customers

Developing and Managing Service Processes

Crafting the Service Environment

Managing People for Service Advantage

Managing Relationships and Building Loyalty

Complaint Handling and Service Recovery

Improving Service Quality and Productivity

Organizing for Change Management and Service Leadership

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Exam 9: Balancing Demand Against Productive Capacity

A good example of inventorying demand is a haircut that can be set up and prepared for one day and executed the next.

Airlines place restrictive conditions on fares for tourists to prevent business travelers from traveling on economy class.

The term "productive capacity" refers to the resources or assets that a firm can employ to create goods and services.

What are the two basic approaches to fluctuating demand?

When a firm wants to inventory demand via a reservation system and has insufficient capacity it should lower prices selectively.

Discuss why a subway car has elastic capacity.

____________ is usually the first variable to be proposed for bringing demand and supply into balance.

One of the most direct ways for a hotel to reduce excess demand at peak periods is to charge customers more money to use the service during those periods.

Demand patterns are usually random.

The demand on a city bus is likely to vary by all EXCEPT which of the following?

Which company is taking advantage of reservations system to do business?

How did BMW occupy customers while they were waiting for their cars to be serviced?

What are thee strategies that can be employed when considering a modification to the place and time of service delivery?

Which of the following is the correct action for a firm to take that wants to reduce demand and has insufficient capacity?

Which of the following is NOT one of the conditions that fixed-capacity firms may face?

Describe what the term "yield" means in the context of a reservation strategy.

We need to have queuing or reservations systems because demand cannot be inventoried.

Describe how optimum and maximum capacities may differ in the restaurant industry.

Which of the following is NOT one of the alternative queuing configurations discussed?

Financial success in businesses with limited capacity depends largely on how capacity is used.

Introduction to Services Marketing

Consumer Behavior in a Services Context

Positioning Services in Competitive Markets

Developing the Service Concept: Core and Supplementary Elements

Distributing Service Through Physical and Electronic Channels

Setting Prices and Implementing Revenue Management

Promoting Services and Educating Customers

Developing and Managing Service Processes

Crafting the Service Environment

Managing People for Service Advantage

Managing Relationships and Building Loyalty

Complaint Handling and Service Recovery

Improving Service Quality and Productivity

Organizing for Change Management and Service Leadership

Filters