Question 1

The need for economies of scale often restricts choice of location for service facilities.

Accepted Answer

A) True 
 B)False

Question 2

______________ is an example of a service where the main mode of delivery is for the service provider to go to their customers.

Accepted Answer

A)  Banyan Tree Resorts 
B)  Barnes and Nobles 
C)  Royal Flying Doctor 
D)  Starbuck 
E)  Dunkin' Donuts 
A)  Banyan Tree Resorts 
B)  Barnes and Nobles 
C)  Royal Flying Doctor 
D)  Starbuck 
E)  Dunkin' Donuts

Question 3

The convenience of service factory locations and operational schedules assumes great importance when a customer has to physically present throughout the service delivery or even just to initiate and terminate the transaction.

Accepted Answer

A) True 
 B)False

Question 4

Describe the three ways information-based services can be distributed internationally and give an example of each.

Accepted Answer

Information-based services can be export

Question 5

Describe arbitrage in the context of service provider pricing.

Accepted Answer

Arbitrage in service refers to

The need for economies of scale often restricts choice of location for service facilities.

______________ is an example of a service where the main mode of delivery is for the service provider to go to their customers.

The convenience of service factory locations and operational schedules assumes great importance when a customer has to physically present throughout the service delivery or even just to initiate and terminate the transaction.

Describe the three ways information-based services can be distributed internationally and give an example of each.

Describe arbitrage in the context of service provider pricing.

Introduction to Services Marketing

Consumer Behavior in a Services Context

Positioning Services in Competitive Markets

Developing the Service Concept: Core and Supplementary Elements

Setting Prices and Implementing Revenue Management

Promoting Services and Educating Customers

Developing and Managing Service Processes

Balancing Demand Against Productive Capacity

Crafting the Service Environment

Managing People for Service Advantage

Managing Relationships and Building Loyalty

Complaint Handling and Service Recovery

Improving Service Quality and Productivity

Organizing for Change Management and Service Leadership

Filters

Exam 5: Distributing Service Through Physical and Electronic Channels

The need for economies of scale often restricts choice of location for service facilities.

______________ is an example of a service where the main mode of delivery is for the service provider to go to their customers.

The convenience of service factory locations and operational schedules assumes great importance when a customer has to physically present throughout the service delivery or even just to initiate and terminate the transaction.

Describe the three ways information-based services can be distributed internationally and give an example of each.

Describe arbitrage in the context of service provider pricing.

Introduction to Services Marketing

Consumer Behavior in a Services Context

Positioning Services in Competitive Markets

Developing the Service Concept: Core and Supplementary Elements

Setting Prices and Implementing Revenue Management

Promoting Services and Educating Customers

Developing and Managing Service Processes

Balancing Demand Against Productive Capacity

Crafting the Service Environment

Managing People for Service Advantage

Managing Relationships and Building Loyalty

Complaint Handling and Service Recovery

Improving Service Quality and Productivity

Organizing for Change Management and Service Leadership

Filters