Exam 20: Managing Marketings Link With Other Functional Areas

It is the responsibility of the marketing manager to make the strategic planning decisions that concern how a firm is going to use its overall resources--from marketing, production, finance and other areas.

A virtual corporation:

Many universities have begun conducting a variety of academic and athletic summer camp programs for elementary school, middle school, and high school students. These programs utilize the space in classrooms, dormitories, and other facilities that would otherwise be unused during the summer months. In addition, the programs generate revenue for the universities and promote them to prospective students. These new opportunities are possible because during the summer, the universities have excess:

Regarding human resources, a good marketing manager knows that:

Problems of matching supply and demand for a new product often occur when a marketing plan calls for quick expansion into many different types of channels at the same time.

Accounting statements that are prepared for tax purposes and for outside investors often aren't helpful for managers who need to make decisions about marketing strategy.

A company has three products (X, Y, and Z) that it sells, packs, and ships to its customers. Because the products have different sizes they also have different packing and shipping costs so we will use a new measure-a packing/shipping unit. Because Product Y is the smallest of the three products, we will assign it a value of 1 packing/shipping unit. Product X is twice as big as Product Y and Product Z is four times as big as Product Y. On a monthly basis, this company sells an average of 1,500 units of Product X, 800 units of Product Y, and 60 units of Product Z. If the company spends on average of $3,720 each month on total packing/shipping costs, what amount should it allocate to Product Z per month (to the nearest dollar amount)?

Paying for growth by reinvesting cash generated from operations is usually less expensive than borrowing money because no interest expense is involved.

Working capital might come from:

Working capital:

The categories to which various costs are charged in the normal financial accounting cycle are:

Cross-functional challenges are greatest

Marketing cost analysis can:

If a company borrows money via debt financing, the people or institutions that loan the money get an ownership share in the company.

A _____ is a financial report that forecasts how much cash will be available after paying expenses.

The mass-customization approach is not useful if a firm wants to focus on a particular market segment.

A major difference between functional accounts and natural accounts is that functional accounts

"Working capital" is the money needed to pay for short term expenses--such as employee salaries, advertising, and marketing research--as they occur.

In determining cash flow, managers often look at a company's

If a firm has excess production capacity, it