Question 1

A "universal product code" (UPC):

Accepted Answer

A)  identifies a product with a mark which can be "read" by electronic scanners. 
B)  was required by the Federal Fair Packaging and Labeling Act. 
C)  slows down the retail checkout process. 
D)  involves placing the price per ounce on or near the product. 
E)  All of the above are true. 
A)  identifies a product with a mark which can be "read" by electronic scanners. 
B)  was required by the Federal Fair Packaging and Labeling Act. 
C)  slows down the retail checkout process. 
D)  involves placing the price per ounce on or near the product. 
E)  All of the above are true.

Question 2

Which of the following is NOT one of the consumer product classes discussed in the text?

Accepted Answer

A)  Unsought products 
B)  Imitation products 
C)  Shopping products 
D)  Convenience products 
E)  Specialty products 
A)  Unsought products 
B)  Imitation products 
C)  Shopping products 
D)  Convenience products 
E)  Specialty products

Question 3

The definition of quality focuses on the producer.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is NOT a business raw material?

Accepted Answer

A)  Logs. 
B)  Coal. 
C)  Wheat. 
D)  Cattle. 
E)  All of the above are examples. 
A)  Logs. 
B)  Coal. 
C)  Wheat. 
D)  Cattle. 
E)  All of the above are examples.

Question 5

Packaging can add value to a market offering by promoting, protecting, or enhancing the product.

Accepted Answer

A) True 
 B)False

Question 6

One of the important differences between raw materials and other business products is that raw materials usually have to be graded.

Accepted Answer

A) True 
 B)False

Question 7

Raw materials are short-lived capital items.

Accepted Answer

A) True 
 B)False

Question 8

Multiple-buying influence would be most likely for:

Accepted Answer

A)  Repair items 
B)  Accessories 
C)  Professional services 
D)  Installations 
E)  It would be equally likely for all of the above. 
A)  Repair items 
B)  Accessories 
C)  Professional services 
D)  Installations 
E)  It would be equally likely for all of the above.

Question 9

Consumer products that a customer feels are worth the time and effort to compare with competing products are shopping products.

Accepted Answer

A) True 
 B)False

Question 10

Without promotion, unsought products will probably stay unsold.

Accepted Answer

A) True 
 B)False

Question 11

Impulse products are:

Accepted Answer

A)  products that potential customers do not want yet or know they can buy. 
B)  bought quickly--as unplanned purchases--because of a strongly felt need. 
C)  any products that consumers search for because of a strongly felt craving. 
D)  any convenience products that are bought often and routinely. 
E)  All of the above. 
A)  products that potential customers do not want yet or know they can buy. 
B)  bought quickly--as unplanned purchases--because of a strongly felt need. 
C)  any products that consumers search for because of a strongly felt craving. 
D)  any convenience products that are bought often and routinely. 
E)  All of the above.

Question 12

______________ are capital items that cost less and are shorter-lived than installations.

Accepted Answer

A)  Supplies 
B)  Staples 
C)  Component parts 
D)  Component materials 
E)  Accessory equipment 
A)  Supplies 
B)  Staples 
C)  Component parts 
D)  Component materials 
E)  Accessory equipment

Question 13

Brand equity is likely to be lower if customers insist on buying a product and retailers are eager to stock it.

Accepted Answer

A) True 
 B)False

Question 14

The need-satisfying offering of a firm is its

Accepted Answer

A)  promotion. 
B)  warranty. 
C)  brand. 
D)  product. 
E)  relative quality. 
A)  promotion. 
B)  warranty. 
C)  brand. 
D)  product. 
E)  relative quality.

Question 15

Fresher Foods Co. manufactures and sells a variety of dairy products under the Fresh Farm brand name. It decides to introduce a new line of organic jams and preserves under the Tru Flavor Preserves brand name. It is using ______.

Accepted Answer

A)  a family brand 
B)  an individual brand 
C)  a dealer brand 
D)  a private brand 
E)  a select brand 
A)  a family brand 
B)  an individual brand 
C)  a dealer brand 
D)  a private brand 
E)  a select brand

Question 16

The Garland Advertising Agency provides promotional assistance to small and medium-sized firms that cannot afford to pay the fees charged by large national advertising agencies. Garland would fall into which of the following business product classes?

Accepted Answer

A)  Components. 
B)  Installations. 
C)  Professional services. 
D)  Raw materials. 
E)  Supplies. 
A)  Components. 
B)  Installations. 
C)  Professional services. 
D)  Raw materials. 
E)  Supplies.

Question 17

A trademark can be a word, but cannot be a symbol.

Accepted Answer

A) True 
 B)False

Question 18

Branding can help BRANDERS because it:

Accepted Answer

A)  may lower promotion costs. 
B)  can improve the company's image. 
C)  encourages repeat buying. 
D)  may develop customer loyalty. 
E)  All of the above. 
A)  may lower promotion costs. 
B)  can improve the company's image. 
C)  encourages repeat buying. 
D)  may develop customer loyalty. 
E)  All of the above.

Question 19

Specialty products:

Accepted Answer

A)  need widespread distribution at low cost. 
B)  need enough exposure to facilitate price comparison. 
C)  need adequate representation near similar products. 
D)  need widespread distribution near probable points of sale. 
E)  can have limited availability. 
A)  need widespread distribution at low cost. 
B)  need enough exposure to facilitate price comparison. 
C)  need adequate representation near similar products. 
D)  need widespread distribution near probable points of sale. 
E)  can have limited availability.

Question 20

______________ means potential customers insist on a firm's branded product and are willing to search for it.

Accepted Answer

A)  Brand insistence 
B)  Brand preference 
C)  Brand nonrecognition 
D)  Brand rejection 
E)  Brand recognition 
A)  Brand insistence 
B)  Brand preference 
C)  Brand nonrecognition 
D)  Brand rejection 
E)  Brand recognition

Exam 9: Elements of Product Planning for Goods and Services

A "universal product code" (UPC):

Which of the following is NOT one of the consumer product classes discussed in the text?

The definition of quality focuses on the producer.

Which of the following is NOT a business raw material?

Packaging can add value to a market offering by promoting, protecting, or enhancing the product.

One of the important differences between raw materials and other business products is that raw materials usually have to be graded.

Raw materials are short-lived capital items.

Multiple-buying influence would be most likely for:

Consumer products that a customer feels are worth the time and effort to compare with competing products are shopping products.

Without promotion, unsought products will probably stay unsold.

Impulse products are:

______________ are capital items that cost less and are shorter-lived than installations.

Brand equity is likely to be lower if customers insist on buying a product and retailers are eager to stock it.

The need-satisfying offering of a firm is its

Fresher Foods Co. manufactures and sells a variety of dairy products under the Fresh Farm brand name. It decides to introduce a new line of organic jams and preserves under the Tru Flavor Preserves brand name. It is using ______.

The Garland Advertising Agency provides promotional assistance to small and medium-sized firms that cannot afford to pay the fees charged by large national advertising agencies. Garland would fall into which of the following business product classes?

A trademark can be a word, but cannot be a symbol.

Branding can help BRANDERS because it:

Specialty products:

______________ means potential customers insist on a firm's branded product and are willing to search for it.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Demographic Dimensions of Global Consumer Markets

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers,wholesalers,and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

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