Exam 22: Economics Fundamentals
Exam 1: Marketings Value to Consumers, Firms, and Society385 Questions
Exam 2: Marketing Strategy Planning308 Questions
Exam 3: Evaluating Opportunities in the Changing Marketing Environment268 Questions
Exam 4: Focusing Marketing Strategy With Segmentation and Positioning273 Questions
Exam 5: Demographic Dimensions of Global Consumer Markets290 Questions
Exam 6: Final Consumers and Their Buying Behavior272 Questions
Exam 7: Business and Organizational Customers and Their Buying Behavior274 Questions
Exam 8: Improving Decisions With Marketing Information252 Questions
Exam 9: Elements of Product Planning for Goods and Services370 Questions
Exam 10: Product Management and New-Product Development272 Questions
Exam 11: Place and Development of Channel Systems275 Questions
Exam 12: Distribution Customer Service and Logistics202 Questions
Exam 13: Retailers,wholesalers,and Their Strategy Planning394 Questions
Exam 14: Promotion-Introduction to Integrated Marketing Communications331 Questions
Exam 15: Personal Selling and Customer Service285 Questions
Exam 16: Advertising, Publicity, and Sales Promotion343 Questions
Exam 17: Pricing Objectives and Policies284 Questions
Exam 18: Price Setting in the Business World296 Questions
Exam 19: Implementing and Controlling Marketing Plans: Evolution and Revolution140 Questions
Exam 20: Managing Marketings Link With Other Functional Areas219 Questions
Exam 21: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges224 Questions
Exam 22: Economics Fundamentals74 Questions
Exam 23: Marketing Arithmetic131 Questions
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Which of the following statements about demand and supply interaction is TRUE?
(Multiple Choice)
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The SHORT-RUN market adjustment for a homogeneous product, like wheat, following a decrease in demand would most likely be:
(Multiple Choice)
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When few substitutes are available, demand will tend to be more elastic.
(True/False)
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Pure competition exists when a market has homogeneous products, many buyers and sellers, and ease of entry for buyers and sellers.
(True/False)
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The elasticity of demand for a particular product depends upon:
(Multiple Choice)
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A demand curve is a graph of the relationship between price and quantity in a market--assuming that all other things stay the same.
(True/False)
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In monopolistic competition, individual firms have down-sloping demand curves.
(True/False)
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In an oligopoly situation, a "price war" will cause all sellers to lose sales revenue.
(True/False)
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Oligopoly conditions develop when a market has homogeneous products, a fairly inelastic industry demand curve, and relatively few sellers.
(True/False)
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Monopolistic competition develops when a market is dominated by one large seller and a lot of small firms.
(True/False)
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