Question 1

People who have the same amount of income-but who are in different social classes-tend to spend their income in the same way.

Accepted Answer

A) True 
 B)False  False

Question 2

A person who purchases flowers will select different floral arrangements for a retirement party, a funeral, and a Valentine's Day date. This illustrates the impact of _____ on purchase decisions.

Accepted Answer

A)  economic needs 
B)  psychological variables 
C)  social influences 
D)  the purchase situation 
E)  extensive problem solving 
A)  economic needs 
B)  psychological variables 
C)  social influences 
D)  the purchase situation 
E)  extensive problem solving D

Question 3

Older people seem to be more open to new products and brands than younger people.

Accepted Answer

A) True 
 B)False  False

Question 4

Which of the following is not a selective process used in gathering and interpreting information from the world around us?

Accepted Answer

A)  Selective exposure 
B)  Selective perception 
C)  Selective retention 
D)  Selective attention 
A)  Selective exposure 
B)  Selective perception 
C)  Selective retention 
D)  Selective attention

Question 5

Beliefs may help shape a consumer's attitudes but don't necessarily involve any liking or disliking.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is NOT an economic need?

Accepted Answer

A)  Dependability in use 
B)  Hunger 
C)  Economy of use 
D)  Convenience 
E)  Efficiency in use 
A)  Dependability in use 
B)  Hunger 
C)  Economy of use 
D)  Convenience 
E)  Efficiency in use

Question 7

ADT commercials that advertise the value of having a home burglar alarm system appeals to consumers':

Accepted Answer

A)  personal needs. 
B)  economic needs. 
C)  social needs. 
D)  safety needs. 
E)  physiological needs. 
A)  personal needs. 
B)  economic needs. 
C)  social needs. 
D)  safety needs. 
E)  physiological needs.

Question 8

Consumer buying behavior is affected by:

Accepted Answer

A)  opinion leaders. 
B)  social class. 
C)  physiological, safety, social, and personal needs. 
D)  reference groups. 
E)  All of these affect consumer buying behavior. 
A)  opinion leaders. 
B)  social class. 
C)  physiological, safety, social, and personal needs. 
D)  reference groups. 
E)  All of these affect consumer buying behavior.

Question 9

Studying a consumer's psychographic characteristics will help marketers understand the target audience's hobbies, politics, and ______________________________.

Accepted Answer

A)  geographic area 
B)  age bracket 
C)  family size 
D)  income level 
E)  recreational interests 
A)  geographic area 
B)  age bracket 
C)  family size 
D)  income level 
E)  recreational interests

Question 10

Family, social class, reference groups, and culture are the psychological variables that affect a consumer's buying decisions.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following statements about "needs" is true?

Accepted Answer

A)  A higher level need may develop before lower level needs are all satisfied. 
B)  If lower level needs are reasonably satisfied, those at higher levels become more dominant. 
C)  A particular product may satisfy more than one need at the same time. 
D)  All of these statements about "needs" are true. 
A)  A higher level need may develop before lower level needs are all satisfied. 
B)  If lower level needs are reasonably satisfied, those at higher levels become more dominant. 
C)  A particular product may satisfy more than one need at the same time. 
D)  All of these statements about "needs" are true.

Question 12

An expectation is an outcome or event that a person anticipates or looks forward to.

Accepted Answer

A) True 
 B)False

Question 13

Allstate Insurance promotes its auto and home insurance by telling consumers, "You're in good hands with Allstate." Which of the following types of needs is Allstate trying to satisfy?

Accepted Answer

A)  Personal needs. 
B)  Social needs. 
C)  Physiological needs. 
D)  Safety needs. 
E)  Behavioral needs. 
A)  Personal needs. 
B)  Social needs. 
C)  Physiological needs. 
D)  Safety needs. 
E)  Behavioral needs.

Question 14

VALS and GeoVALS are examples of services offered by research firms to assist in:

Accepted Answer

A)  Learning analysis. 
B)  Lifestyle analysis. 
C)  Reinforcement analysis. 
D)  Belief analysis. 
E)  Expectation analysis. 
A)  Learning analysis. 
B)  Lifestyle analysis. 
C)  Reinforcement analysis. 
D)  Belief analysis. 
E)  Expectation analysis.

Question 15

Discretionary income is the portion of a person's income that pays for:

Accepted Answer

A)  rent. 
B)  food. 
C)  luxuries. 
D)  taxes. 
E)  insurance. 
A)  rent. 
B)  food. 
C)  luxuries. 
D)  taxes. 
E)  insurance.

Question 16

Which of the following statements is True?

Accepted Answer

A)  Divorced families usually have more discretionary income than traditional families. 
B)  Singles and young couples are less willing to try new products than are older couples. 
C)  Empty nesters are frequently big spenders. 
D)  Buying responsibility and influence vary little from one family to another. 
E)  None of these statements is True. 
A)  Divorced families usually have more discretionary income than traditional families. 
B)  Singles and young couples are less willing to try new products than are older couples. 
C)  Empty nesters are frequently big spenders. 
D)  Buying responsibility and influence vary little from one family to another. 
E)  None of these statements is True.

Question 17

Regarding the family life cycle, singles and younger couples without children

Accepted Answer

A)  are more willing to try new products and brands. 
B)  tend to be carefree shoppers who are not very price-conscious. 
C)  often wait to buy basic durable goods until they have children. 
D)  feel more financially squeezed than couples with young children. 
E)  All of these are correct for singles and younger couples without children. 
A)  are more willing to try new products and brands. 
B)  tend to be carefree shoppers who are not very price-conscious. 
C)  often wait to buy basic durable goods until they have children. 
D)  feel more financially squeezed than couples with young children. 
E)  All of these are correct for singles and younger couples without children.

Question 18

Which of the following would be the most difficult task facing a marketing manager?

Accepted Answer

A)  Discover the attitudes of the firm's target market. 
B)  Change existing negative attitudes. 
C)  Create new attitudes toward his or her brand. 
D)  Promote existing attitudes. 
E)  Strengthen existing positive attitudes. 
A)  Discover the attitudes of the firm's target market. 
B)  Change existing negative attitudes. 
C)  Create new attitudes toward his or her brand. 
D)  Promote existing attitudes. 
E)  Strengthen existing positive attitudes.

Question 19

Psychographics may also be called

Accepted Answer

A)  personality analytics. 
B)  social group dynamics. 
C)  lifestyle analysis. 
D)  opinion insight. 
E)  attitude measures. 
A)  personality analytics. 
B)  social group dynamics. 
C)  lifestyle analysis. 
D)  opinion insight. 
E)  attitude measures.

Question 20

The appeal that has the most relevance to an economic buyer is:

Accepted Answer

A)  "I'm lovin' it" (McDonald's). 
B)  "Expect great things" (Kohl's). 
C)  "Live for now" (Pepsi). 
D)  "Who doesn't want 50% more cash?" (Capital One Rewards Card). 
E)  "Relentlessly protecting your identity" (LifeLock). 
A)  "I'm lovin' it" (McDonald's). 
B)  "Expect great things" (Kohl's). 
C)  "Live for now" (Pepsi). 
D)  "Who doesn't want 50% more cash?" (Capital One Rewards Card). 
E)  "Relentlessly protecting your identity" (LifeLock).

People who have the same amount of income-but who are in different social classes-tend to spend their income in the same way.

A person who purchases flowers will select different floral arrangements for a retirement party, a funeral, and a Valentine's Day date. This illustrates the impact of _____ on purchase decisions.

Older people seem to be more open to new products and brands than younger people.

Which of the following is not a selective process used in gathering and interpreting information from the world around us?

Beliefs may help shape a consumer's attitudes but don't necessarily involve any liking or disliking.

Which of the following is NOT an economic need?

ADT commercials that advertise the value of having a home burglar alarm system appeals to consumers':

Consumer buying behavior is affected by:

Studying a consumer's psychographic characteristics will help marketers understand the target audience's hobbies, politics, and ______________________________.

Family, social class, reference groups, and culture are the psychological variables that affect a consumer's buying decisions.

Which of the following statements about "needs" is true?

An expectation is an outcome or event that a person anticipates or looks forward to.

Allstate Insurance promotes its auto and home insurance by telling consumers, "You're in good hands with Allstate." Which of the following types of needs is Allstate trying to satisfy?

VALS and GeoVALS are examples of services offered by research firms to assist in:

Discretionary income is the portion of a person's income that pays for:

Which of the following statements is True?

Regarding the family life cycle, singles and younger couples without children

Which of the following would be the most difficult task facing a marketing manager?

Psychographics may also be called

The appeal that has the most relevance to an economic buyer is:

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World

Filters

Exam 5: Final Consumers and Their Buying Behavior

People who have the same amount of income-but who are in different social classes-tend to spend their income in the same way.

A person who purchases flowers will select different floral arrangements for a retirement party, a funeral, and a Valentine's Day date. This illustrates the impact of _____ on purchase decisions.

Older people seem to be more open to new products and brands than younger people.

Which of the following is not a selective process used in gathering and interpreting information from the world around us?

Beliefs may help shape a consumer's attitudes but don't necessarily involve any liking or disliking.

Which of the following is NOT an economic need?

ADT commercials that advertise the value of having a home burglar alarm system appeals to consumers':

Consumer buying behavior is affected by:

Studying a consumer's psychographic characteristics will help marketers understand the target audience's hobbies, politics, and ______________________________.

Family, social class, reference groups, and culture are the psychological variables that affect a consumer's buying decisions.

Which of the following statements about "needs" is true?

An expectation is an outcome or event that a person anticipates or looks forward to.

Allstate Insurance promotes its auto and home insurance by telling consumers, "You're in good hands with Allstate." Which of the following types of needs is Allstate trying to satisfy?

VALS and GeoVALS are examples of services offered by research firms to assist in:

Discretionary income is the portion of a person's income that pays for:

Which of the following statements is True?

Regarding the family life cycle, singles and younger couples without children

Which of the following would be the most difficult task facing a marketing manager?

Psychographics may also be called

The appeal that has the most relevance to an economic buyer is:

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World

Filters