Question 1

Blending the four Ps is easy since fully understanding the needs and attitudes of a target market is a straightforward process.

Accepted Answer

A) True 
 B)False  False

Question 2

Which of the following statements about ethical behavior in business is true?

Accepted Answer

A)  The legal environment sets the highest standards of ethical behavior. 
B)  The legal environment sets the maximum standards of ethical behavior. 
C)  The legal environment sets the minimum standards of ethical behavior. 
D)  The legal environment sets the normative standards of ethical behavior. 
E)  None of these statements about ethical behavior is true. 
A)  The legal environment sets the highest standards of ethical behavior. 
B)  The legal environment sets the maximum standards of ethical behavior. 
C)  The legal environment sets the minimum standards of ethical behavior. 
D)  The legal environment sets the normative standards of ethical behavior. 
E)  None of these statements about ethical behavior is true. C

Question 3

Most critics of marketing who argue that marketing managers help create monopoly or monopolistic competition feel this leads to:

Accepted Answer

A)  restriction of output. 
B)  higher prices. 
C)  reduction in the national income. 
D)  more unemployment. 
E)  All of these alternatives are correct. 
A)  restriction of output. 
B)  higher prices. 
C)  reduction in the national income. 
D)  more unemployment. 
E)  All of these alternatives are correct. E

Question 4

The letters in "S.W.O.T. analysis" are an abbreviation for the first letters of the words "special weapons or tactics."

Accepted Answer

A) True 
 B)False

Question 5

Which of the following does NOT support the idea that "MICRO-marketing often DOES cost too much"?

Accepted Answer

A)  Many firms focus exclusively on their own internal problems. 
B)  Distribution channels may be selected on the basis of personal preferences. 
C)  Product planners frequently develop "me-too" products. 
D)  Costly promotion may try to compensate for a weak marketing mix. 
E)  Many firms try to maximize profits. 
A)  Many firms focus exclusively on their own internal problems. 
B)  Distribution channels may be selected on the basis of personal preferences. 
C)  Product planners frequently develop "me-too" products. 
D)  Costly promotion may try to compensate for a weak marketing mix. 
E)  Many firms try to maximize profits.

Question 6

In measuring consumer satisfaction, marketing managers should remember that:

Accepted Answer

A)  Customer satisfaction is a highly personal concept. 
B)  Consumer expectations and aspirations tend to remain the same over time. 
C)  Looking at the average level of satisfaction for a whole society provides a precise description of macro-marketing effectiveness. 
D)  Evaluations of macro-marketing effectiveness are purely objective in that they are based on tabulated survey results. 
E)  All of these alternatives are correct. 
A)  Customer satisfaction is a highly personal concept. 
B)  Consumer expectations and aspirations tend to remain the same over time. 
C)  Looking at the average level of satisfaction for a whole society provides a precise description of macro-marketing effectiveness. 
D)  Evaluations of macro-marketing effectiveness are purely objective in that they are based on tabulated survey results. 
E)  All of these alternatives are correct.

Question 7

When evaluating macro-marketing:

Accepted Answer

A)  the evaluation is necessarily subjective. 
B)  the best approach is to consider the profit generated by individual firms within the overall system. 
C)  one must determine how efficiently the society's resources are used. 
D)  one must consider each individual firm's role in the marketing system. 
E)  All of these alternatives are correct. 
A)  the evaluation is necessarily subjective. 
B)  the best approach is to consider the profit generated by individual firms within the overall system. 
C)  one must determine how efficiently the society's resources are used. 
D)  one must consider each individual firm's role in the marketing system. 
E)  All of these alternatives are correct.

Question 8

Measuring macro consumer satisfaction:

Accepted Answer

A)  is easy-just add up all the marketing mixes. 
B)  is difficult because consumer satisfaction depends on the level of consumer aspiration. 
C)  must be done quantitatively. 
D)  uses MIS techniques. 
E)  None of these alternatives is correct. 
A)  is easy-just add up all the marketing mixes. 
B)  is difficult because consumer satisfaction depends on the level of consumer aspiration. 
C)  must be done quantitatively. 
D)  uses MIS techniques. 
E)  None of these alternatives is correct.

Question 9

A marketing plan that included sections on transportation requirements, inventory product-handling requirements, and facility requirements would include those sections under the area of ___________.

Accepted Answer

A)  Promotion 
B)  Price 
C)  Place 
D)  Product 
E)  Personnel 
A)  Promotion 
B)  Price 
C)  Place 
D)  Product 
E)  Personnel

Question 10

Which of the following strategic decision areas is a part of the product component of the marketing mix?

Accepted Answer

A)  Branding 
B)  Managing channels 
C)  Publicity 
D)  Discounts 
E)  Geographic terms 
A)  Branding 
B)  Managing channels 
C)  Publicity 
D)  Discounts 
E)  Geographic terms

Question 11

Using total quality management to implement marketing plans is one way to improve a marketing mix.

Accepted Answer

A) True 
 B)False

Question 12

A national restaurant chain encourages its customers to use its website as a means of providing comments about their experiences at the chain's locations. This website is one way of measuring:

Accepted Answer

A)  Macro-marketing effectiveness. 
B)  The effectiveness of competition. 
C)  Employee empowerment. 
D)  Micro-marketing effectiveness. 
E)  All of these alternatives are correct. 
A)  Macro-marketing effectiveness. 
B)  The effectiveness of competition. 
C)  Employee empowerment. 
D)  Micro-marketing effectiveness. 
E)  All of these alternatives are correct.

Question 13

__________ is one of the most criticized of all marketing activities.

Accepted Answer

A)  Packaging 
B)  Advertising 
C)  Placement 
D)  Pricing 
E)  Production 
A)  Packaging 
B)  Advertising 
C)  Placement 
D)  Pricing 
E)  Production

Question 14

The Xtreme Football League (XFL) was launched in 2001 by Vince McMahon, chairman of World Wrestling Entertainment (WWE). It was designed to provide professional football to American sports fans in the months after the conclusion of the National Football League (NFL) season. In spite of heavy promotion, lots of advertising, and a national network television contract, the XFL was a classic product failure, largely because the quality of play was not good enough to satisfy most football fans. The league evaporated after one season. This type of failure refutes the frequent claim of critics that advertising:

Accepted Answer

A)  Makes people materialistic. 
B)  Elevates the wrong values. 
C)  Manipulates consumers to buy anything a company chooses to produce. 
D)  Leads to higher prices. 
E)  All of these alternatives are correct. 
A)  Makes people materialistic. 
B)  Elevates the wrong values. 
C)  Manipulates consumers to buy anything a company chooses to produce. 
D)  Leads to higher prices. 
E)  All of these alternatives are correct.

Question 15

Environmental problems pose a major hazard to society and they are a particular threat to many firms working in the environmental engineering and management industry.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following might be sections in a marketing plan?

Accepted Answer

A)  Competitor Analysis. 
B)  Customer Analysis. 
C)  Marketing Strategy. 
D)  Situation Analysis. 
E)  All of these sections could be included in a marketing plan. 
A)  Competitor Analysis. 
B)  Customer Analysis. 
C)  Marketing Strategy. 
D)  Situation Analysis. 
E)  All of these sections could be included in a marketing plan.

Question 17

Which of the following is NOT a trend affecting marketing strategy planning in the area of International Marketing?

Accepted Answer

A)  Tensions between "have" and "have-not" cultures. 
B)  More attention to exporting by small companies. 
C)  Global communication over the Internet. 
D)  Decreasing income and population in emerging markets. 
E)  Impact of "pop" cultures on traditional cultures. 
A)  Tensions between "have" and "have-not" cultures. 
B)  More attention to exporting by small companies. 
C)  Global communication over the Internet. 
D)  Decreasing income and population in emerging markets. 
E)  Impact of "pop" cultures on traditional cultures.

Question 18

Which of the following statements about future trends in marketing is True?

Accepted Answer

A)  Marketers should welcome international competition because it will speed the adoption of marketing innovations that improve people's lives. 
B)  Marketers need to recognize the power that technology gives consumers. 
C)  Marketers need to be aware of their responsibilities to the broader society. 
D)  Marketers must be sensitive to consumers' rights and privacy. 
E)  All of these statements about future trends in marketing are True. 
A)  Marketers should welcome international competition because it will speed the adoption of marketing innovations that improve people's lives. 
B)  Marketers need to recognize the power that technology gives consumers. 
C)  Marketers need to be aware of their responsibilities to the broader society. 
D)  Marketers must be sensitive to consumers' rights and privacy. 
E)  All of these statements about future trends in marketing are True.

Question 19

A market-directed economy

Accepted Answer

A)  ensures that voters and politicians agree which problem has to be solved first. 
B)  concentrates solely on profit generation. 
C)  guarantees that government aid programs are effective. 
D)  spreads income evenly among the population. 
E)  makes efficient use of resources. 
A)  ensures that voters and politicians agree which problem has to be solved first. 
B)  concentrates solely on profit generation. 
C)  guarantees that government aid programs are effective. 
D)  spreads income evenly among the population. 
E)  makes efficient use of resources.

Question 20

The text argues that the plight of the homeless is a result of the forces of market competition in our market-directed economies.

Accepted Answer

A) True 
 B)False

Blending the four Ps is easy since fully understanding the needs and attitudes of a target market is a straightforward process.

Which of the following statements about ethical behavior in business is true?

Most critics of marketing who argue that marketing managers help create monopoly or monopolistic competition feel this leads to:

The letters in "S.W.O.T. analysis" are an abbreviation for the first letters of the words "special weapons or tactics."

Which of the following does NOT support the idea that "MICRO-marketing often DOES cost too much"?

In measuring consumer satisfaction, marketing managers should remember that:

When evaluating macro-marketing:

Measuring macro consumer satisfaction:

A marketing plan that included sections on transportation requirements, inventory product-handling requirements, and facility requirements would include those sections under the area of ___________.

Which of the following strategic decision areas is a part of the product component of the marketing mix?

Using total quality management to implement marketing plans is one way to improve a marketing mix.

A national restaurant chain encourages its customers to use its website as a means of providing comments about their experiences at the chain's locations. This website is one way of measuring:

__________ is one of the most criticized of all marketing activities.

Environmental problems pose a major hazard to society and they are a particular threat to many firms working in the environmental engineering and management industry.

Which of the following might be sections in a marketing plan?

Which of the following is NOT a trend affecting marketing strategy planning in the area of International Marketing?

Which of the following statements about future trends in marketing is True?

A market-directed economy

The text argues that the plight of the homeless is a result of the forces of market competition in our market-directed economies.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Filters

Exam 20: Ethical Marketing in a Consumer-Oriented World

Blending the four Ps is easy since fully understanding the needs and attitudes of a target market is a straightforward process.

Which of the following statements about ethical behavior in business is true?

Most critics of marketing who argue that marketing managers help create monopoly or monopolistic competition feel this leads to:

The letters in "S.W.O.T. analysis" are an abbreviation for the first letters of the words "special weapons or tactics."

Which of the following does NOT support the idea that "MICRO-marketing often DOES cost too much"?

In measuring consumer satisfaction, marketing managers should remember that:

When evaluating macro-marketing:

Measuring macro consumer satisfaction:

A marketing plan that included sections on transportation requirements, inventory product-handling requirements, and facility requirements would include those sections under the area of ___________.

Which of the following strategic decision areas is a part of the product component of the marketing mix?

Using total quality management to implement marketing plans is one way to improve a marketing mix.

A national restaurant chain encourages its customers to use its website as a means of providing comments about their experiences at the chain's locations. This website is one way of measuring:

__________ is one of the most criticized of all marketing activities.

Environmental problems pose a major hazard to society and they are a particular threat to many firms working in the environmental engineering and management industry.

Which of the following might be sections in a marketing plan?

Which of the following is NOT a trend affecting marketing strategy planning in the area of International Marketing?

Which of the following statements about future trends in marketing is True?

A market-directed economy

The text argues that the plight of the homeless is a result of the forces of market competition in our market-directed economies.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Filters