Question 1

Which of the following is not a basic kind of market (competitive) situation?

Accepted Answer

A)  Pure competition 
B)  Oligopoly 
C)  Capitalistic competition 
D)  Monopolistic competition 
E)  Monopoly 
A)  Pure competition 
B)  Oligopoly 
C)  Capitalistic competition 
D)  Monopolistic competition 
E)  Monopoly C

Question 2

X-Brand Bikes, a manufacturer of off-road bicycles, carefully developed a strategy for moving into South America. The strategy had poor results after interest rates and inflation rose rapidly in most of its South American markets, demonstrating the influence of the _____ on marketing strategy.

Accepted Answer

A)  economic environment 
B)  technological environment 
C)  social environment 
D)  legal environment 
E)  political environment 
A)  economic environment 
B)  technological environment 
C)  social environment 
D)  legal environment 
E)  political environment A

Question 3

The technological environment includes such things as national income, economic growth, and inflation.

Accepted Answer

A) True 
 B)False  False

Question 4

California is the state with the largest population, and Texas is a distant second.

Accepted Answer

A) True 
 B)False

Question 5

A total profit approach to evaluating product-market strategic plans

Accepted Answer

A)  will not work if the plans are for the same number of years. 
B)  will be most useful when the plans require very different levels of investment. 
C)  may support a particular plan even if it generates poor profits in some years. 
D)  does not include sales and costs incurred in the first year of the plan. 
E)  None of these are good answers. 
A)  will not work if the plans are for the same number of years. 
B)  will be most useful when the plans require very different levels of investment. 
C)  may support a particular plan even if it generates poor profits in some years. 
D)  does not include sales and costs incurred in the first year of the plan. 
E)  None of these are good answers.

Question 6

The _____ environment sets the basic rules for how a business can operate in society.

Accepted Answer

A)  legal 
B)  social 
C)  economic 
D)  technical 
E)  cultural 
A)  legal 
B)  social 
C)  economic 
D)  technical 
E)  cultural

Question 7

The Internet is an important aspect of the technological environment, but it isn't very useful for getting information about competitors.

Accepted Answer

A) True 
 B)False

Question 8

The Federal Trade Commission Act of 1914 is primarily concerned with:

Accepted Answer

A)  deceptive warranties. 
B)  price-fixing agreements. 
C)  conspiracies in restraint of trade. 
D)  mergers which might substantially lessen competition. 
E)  unfair methods of competition. 
A)  deceptive warranties. 
B)  price-fixing agreements. 
C)  conspiracies in restraint of trade. 
D)  mergers which might substantially lessen competition. 
E)  unfair methods of competition.

Question 9

Areas with small populations may still be attractive target markets for some firms-because there may be less competition.

Accepted Answer

A) True 
 B)False

Question 10

Sustainability, as a screening criteria, supports the idea of focusing completely on the company's present needs.

Accepted Answer

A) True 
 B)False

Question 11

Regarding population growth in the world,

Accepted Answer

A)  population growth in Japan and Europe is even slower than in the U.S. 
B)  less-developed countries generally experience the fastest growth. 
C)  the populations of Ethiopia and Somalia will likely increase by 50 percent or more between 2010 and 2025 while the populations of the U.S. and Canada will grow by less than 20 percent. 
D)  All of these are true regarding world population growth. 
A)  population growth in Japan and Europe is even slower than in the U.S. 
B)  less-developed countries generally experience the fastest growth. 
C)  the populations of Ethiopia and Somalia will likely increase by 50 percent or more between 2010 and 2025 while the populations of the U.S. and Canada will grow by less than 20 percent. 
D)  All of these are true regarding world population growth.

Question 12

The number and types of competitors a marketing manager must face-and how they might behave-is called the ______________ environment.

Accepted Answer

A)  cultural 
B)  competitive 
C)  economic 
D)  political 
E)  social 
A)  cultural 
B)  competitive 
C)  economic 
D)  political 
E)  social

Question 13

Competitive barriers

Accepted Answer

A)  facilitate cooperation among competitors. 
B)  may make it difficult for a firm to compete in a market. 
C)  refer to legal constraints on importing. 
D)  are the weaknesses in a competitor's strategy. 
E)  are a firm's closest competitors. 
A)  facilitate cooperation among competitors. 
B)  may make it difficult for a firm to compete in a market. 
C)  refer to legal constraints on importing. 
D)  are the weaknesses in a competitor's strategy. 
E)  are a firm's closest competitors.

Question 14

In the United States, the West and the South are growing faster than the Northeast and the North Central areas.

Accepted Answer

A) True 
 B)False

Question 15

India has more people than the United States, and China has more people than India.

Accepted Answer

A) True 
 B)False

Question 16

A mission statement

Accepted Answer

A)  should never be revised. 
B)  sets out the organization's basic purpose for being. 
C)  should embrace everything rather than focus on a few key goals. 
D)  substitutes for more specific objectives. 
E)  supplies guidelines for general situations but not for situations where managers face difficult decisions. 
A)  should never be revised. 
B)  sets out the organization's basic purpose for being. 
C)  should embrace everything rather than focus on a few key goals. 
D)  substitutes for more specific objectives. 
E)  supplies guidelines for general situations but not for situations where managers face difficult decisions.

Question 17

When looking for attractive opportunities, a marketing manager should consider:

Accepted Answer

A)  the firm's producing capability and flexibility. 
B)  the firm's financial strengths. 
C)  whether the firm has good relations with established intermediaries. 
D)  the firm's marketing strengths. 
E)  All of these should be considered. 
A)  the firm's producing capability and flexibility. 
B)  the firm's financial strengths. 
C)  whether the firm has good relations with established intermediaries. 
D)  the firm's marketing strengths. 
E)  All of these should be considered.

Question 18

Which of the following statements about nationalism is NOT TRUE?

Accepted Answer

A)  Nationalism can be limiting in international markets. 
B)  A "Buy American" policy reflects nationalistic attitudes in the United States. 
C)  Nationalistic feelings can block all marketing activity in some international markets. 
D)  Nationalistic feelings always reduce sales. 
E)  Nationalism emphasizes one country's interests before everything else. 
A)  Nationalism can be limiting in international markets. 
B)  A "Buy American" policy reflects nationalistic attitudes in the United States. 
C)  Nationalistic feelings can block all marketing activity in some international markets. 
D)  Nationalistic feelings always reduce sales. 
E)  Nationalism emphasizes one country's interests before everything else.

Question 19

Which of the following demonstrates how the technological environment is changing the way marketers promote products?

Accepted Answer

A)  Marketing aimed at youth is increasingly regulated by governments. 
B)  Search engines match consumer searches with relevant banner ads. 
C)  Marketers make routine claims that products are eco-friendly. 
D)  Manufacturers partner with local retailers to buy ads that feature both firms. 
E)  New laws regulate consumer privacy. 
A)  Marketing aimed at youth is increasingly regulated by governments. 
B)  Search engines match consumer searches with relevant banner ads. 
C)  Marketers make routine claims that products are eco-friendly. 
D)  Manufacturers partner with local retailers to buy ads that feature both firms. 
E)  New laws regulate consumer privacy.

Question 20

The "continuum of environmental sensitivity" suggests that industrial products are more sensitive to the cultural environments in which they are placed than high-style consumer products.

Accepted Answer

A) True 
 B)False

Which of the following is not a basic kind of market (competitive) situation?

X-Brand Bikes, a manufacturer of off-road bicycles, carefully developed a strategy for moving into South America. The strategy had poor results after interest rates and inflation rose rapidly in most of its South American markets, demonstrating the influence of the _____ on marketing strategy.

The technological environment includes such things as national income, economic growth, and inflation.

California is the state with the largest population, and Texas is a distant second.

A total profit approach to evaluating product-market strategic plans

The _____ environment sets the basic rules for how a business can operate in society.

The Internet is an important aspect of the technological environment, but it isn't very useful for getting information about competitors.

The Federal Trade Commission Act of 1914 is primarily concerned with:

Areas with small populations may still be attractive target markets for some firms-because there may be less competition.

Sustainability, as a screening criteria, supports the idea of focusing completely on the company's present needs.

Regarding population growth in the world,

The number and types of competitors a marketing manager must face-and how they might behave-is called the ______________ environment.

Competitive barriers

In the United States, the West and the South are growing faster than the Northeast and the North Central areas.

India has more people than the United States, and China has more people than India.

A mission statement

When looking for attractive opportunities, a marketing manager should consider:

Which of the following statements about nationalism is NOT TRUE?

Which of the following demonstrates how the technological environment is changing the way marketers promote products?

The "continuum of environmental sensitivity" suggests that industrial products are more sensitive to the cultural environments in which they are placed than high-style consumer products.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World

Filters

Exam 3: Evaluating Opportunities in the Changing Marketing Environment

Which of the following is not a basic kind of market (competitive) situation?

X-Brand Bikes, a manufacturer of off-road bicycles, carefully developed a strategy for moving into South America. The strategy had poor results after interest rates and inflation rose rapidly in most of its South American markets, demonstrating the influence of the _____ on marketing strategy.

The technological environment includes such things as national income, economic growth, and inflation.

California is the state with the largest population, and Texas is a distant second.

A total profit approach to evaluating product-market strategic plans

The _____ environment sets the basic rules for how a business can operate in society.

The Internet is an important aspect of the technological environment, but it isn't very useful for getting information about competitors.

The Federal Trade Commission Act of 1914 is primarily concerned with:

Areas with small populations may still be attractive target markets for some firms-because there may be less competition.

Sustainability, as a screening criteria, supports the idea of focusing completely on the company's present needs.

Regarding population growth in the world,

The number and types of competitors a marketing manager must face-and how they might behave-is called the ______________ environment.

Competitive barriers

In the United States, the West and the South are growing faster than the Northeast and the North Central areas.

India has more people than the United States, and China has more people than India.

A mission statement

When looking for attractive opportunities, a marketing manager should consider:

Which of the following statements about nationalism is NOT TRUE?

Which of the following demonstrates how the technological environment is changing the way marketers promote products?

The "continuum of environmental sensitivity" suggests that industrial products are more sensitive to the cultural environments in which they are placed than high-style consumer products.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World

Filters