Exam 3: Consumer Behavior

Which of the following statements about the American social classes is true?

An advertisement for a Fast Rationale Emergency Dialer states, "In a life-threatening emergency, 73 percent of people misdial 911." In terms of Maslow's hierarchy, this advertisement was designed to appeal to a consumer's _____.

Product knowledge influences:

According to Abraham Maslow, the satisfaction of the _____ needs is only possible after the satisfaction of all the needs lower in the hierarchy.

For which of the following purchases would a consumer most likely engage in routine decision making?

Which of the following situational influences provides additional depth to a description of a situation by incorporating details of the persons present, their characteristics, their apparent roles, and interpersonal interactions?

Marilyn is not particularly concerned with fashion although she believes in buying quality merchandise. Her interests lie mostly in theatre and art. She frequently travels to Europe to purchase paintings and artwork of renowned artists to add to her extensive private collection. To which of the following social classes does Marilyn most likely belong?

Which of the following is a significant characteristic of lower Americans?

_____ constitutes moderate consumer behavior but still involves some time and effort searching for and comparing alternatives.

After an intense workout at the gym, Tim feels famished. On his way home, he stops to buy a burger and fries from a fast-food shop. Which of the following factors influenced Tim's recognition of a need?

Which of the following is true of the influences of price, product, and promotions on consumer behavior?

Karen wants a new laptop. She has looked at several brands and done enough research to finally narrow down her options to two models that have all the specifications she wants and falls within her budget as well. Karen is currently in which of the following stages of the consumer decision-making process?

_____ can be defined as the desire to become everything one is capable of becoming.

The _____ comprise one-third of the American population, and these consumers want to make purchases that are cost-efficient, fashionable, and popular.

Feeling fatigued after a hard day's work, Carter decided to go to a restaurant to order a large drink and a big piece of chocolate pie to feel energized. Which situational influence most likely accounts for Carter's behavior?

An article in a local newspaper ranks the facilities of nursing homes in the immediate neighborhood on the basis of cleanliness, staff-patient ratio, on-staff care providers, and other key determinants. This article would be a typical example of a(n) _____ source of information.

The starting point in the buying process involves the:

Which of the following individuals typically represents the American middle class?

For a marketing manager, social classes offer some insights into consumer behavior that are potentially useful:

Jerri wanted to undertake some remodeling prior to moving into her new house. She was convinced that she must first replace the carpeting because it was stained and smelled of cigarettes. She did not want to rush the purchase of a new carpet because she knew that carpeting costs varied as per style and quality. Also, Jerri did not want to spend $3,000 for carpeting that was anyway going to be replaced in five years. For Jerri, the purchase of the carpeting most likely involves _____ decision making.