Exam 3: Consumer Behavior

For high-involvement products that require extensive decision making, marketers should provide consumers with:

The emphasis on which of the following aspects differentiates the American working class from its middle-class counterparts?

Sarah is afraid she has over-planned her son's sixth birthday party. She is concerned the other parents will ridicule the fact that she hired a magician and a clown, rented three ponies, and arranged for a portable water slide to be installed for the party. Which of the following observations about Sarah's perceived risk is true?

Which of the following statements is true with regard to reference groups?

Which of the following groups is characterized by people who have more frequent interactions among themselves than with the population at large and thus tend to think and act alike in some respects?

What are the primary demands of lower Americans?

The occurrence of postdecision anxiety is related to the concept of _____.

A high degree of product involvement typically encourages _____ decision making by consumers.

Kelly, who wants to buy an exercise machine, sees an advertisement in the local newspaper for a fitness equipment store. She notices that the store showcases the model she wants. This is an example of _____ on product knowledge.

Which of the following is a reason for family life cycle to be considered a useful way of classifying and segmenting certain markets?

Secondary reference groups include _____.

The amount of information a consumer has stored in her or his memory about particular product classes, product forms, brands, models, and ways to purchase them is known as _____.

Groups that an individual looks to when forming attitudes and opinions are called _____.

If a previously acceptable product for satisfying a consumer need is remembered, and the consumer bases the particular purchase decision on it with little or no additional information search or evaluation, then the source of information can be best described as a(n) _____.

Which of the following is an example of an experiential source of information for making a consumer purchase decision?

Which of the following is an example of social influences on consumer behavior?

In terms of consumption decisions, middle-class consumers:

To reflect the increasing emphasis on achievement and career success in America, the marketing managers of Silicon Field Corp. released a series of advertisements showing the users of the computers designed by them as successful, pioneering professionals in diverse fields such as architecture, medicine, and environmental awareness. The advertisements were carefully designed to focus on customers, rather than listing out multiple capabilities of the company's computers. The advertisements also highlighted that Silicon Field's computers were the cheapest in the industry. In this scenario, the marketing managers at Silicon Field Corp. adapted the company's advertisements to incorporate the _____ in their marketing effort.

With relevance to marketing, which of the following cultural values of a consumer stimulates interest in products that are used or owned by others in the consumer's same social group?

Primary reference groups include: