Exam 3: Consumer Behavior

Mary prefers her dinner to be a very light meal, and she typically has milk and fruits at night. Recently, when she went out for dinner with her colleagues, she ordered a large portion of pasta with beef sausages along with a drink because she did not want to offend her colleagues. In this scenario, Mary is influenced by the situational factor of _____.

The perceived risks related to the financial and performance considerations of a new purchase are defined as _____ risks.

Alison receives a phone call from an Easy-Wash customer service representative who wants information on Alison's experience with the washer dryer combination that she had recently purchased and overall the purchase and installation experience. Alison claims that she is extremely satisfied with the purchase and the company's responsiveness. This customer service practice by Easy-Wash is undertaken to _____.

Which situational influence includes an intent or requirement to select, shop for, or obtain information about a general or specific purchase?

David plans to use most of his savings to buy a new car. There is a model that he particularly likes, but he is unsure about the car's performance in terms of mileage and fuel efficiency. Which of the following factors is most likely affecting David's decision-making process for buying this particular car?

Identify the impact of mass communication and mass transit on subcultures that have been growing in the United States.

Which of the following sources of information regarding a purchase decision includes factors such as advertising, salespeople, dealers, packaging, and displays?

Which of the following is true of group sources of information for purchase decisions?

Tracy has always wanted to become a doctor. She believes that her life's true calling is to help others and save lives. Tracy works at two part-time jobs to pay for medical school. According to Maslow's hierarchy of needs theory, which of the following gives Tracy her drive and focus?

Kevin regularly buys bread from the neighborhood grocery store. He is not brand conscious and generally buys whichever brand the store has in stock. Kevin most likely views the routine purchase of bread as a(n) _____.

The intensity of postdecision dissonance will be the greatest when:

Identify the correct statement about middle-class Americans.

After a long run, Libby feels like buying something cool and refreshing to drink. Libby is currently in which stage of the consumer decision-making process?

_____ refer to situational influences such as momentary moods and states that influence consumer behavior.

Which of the following is a difference between the Americans belonging to the working class and lower Americans?

Which of the following distinguishes the American middle class from the working class?

For a high-involvement product purchase, consumers are likely to:

Robert is in the printing business and needs to buy a ream of printer paper for his old printer in order to meet extensive demand this season. For Robert, the purchase of printer paper requires _____ decision making.

_____ is the most common type of consumer decision process, and it is seen in operation in the way consumers purchase most packaged goods.

Gary usually buys a specific brand of snack bars from his neighborhood store. He considers it a low-involvement purchase. This implies that Gary is: