Exam 3: Consumer Behavior

When purchasing a fire alarm system for a warehouse full of steel furniture, Samuel decides to buy a steel-based system. For a home full of irreplaceable antiques, he chooses a rubber-based system. Which of the following situational influences accounts for Samuel's difference in behavior?

Which of the following is an example of a marketing source of information for making a purchase decision?

Which of the following conditions would lead to an increase in postdecision dissonance?

Since consumers receive so much information from marketers and screen out a good deal of it, it is important for marketers to devise communications that:

While shopping for grocery, Marissa is unsure about which brand of ready-to-serve pumpkin pies to purchase for the Thanksgiving dinner she has planned. To make the final decision, she calls her mother and buys the brand that she recommends. In this scenario, which of the following determinants has influenced Marissa's purchasing decision with regard to the pumpkin pies?

Which of the following observations about social classes in the United States is true?

Robert, who needs a new car, has been looking at several automobile magazines and websites to find a model that he can afford. He has also been asking his friends whether they know of places that offer good deals on cars. Robert is currently in which stage of the decision-making process?

Marketers can create brand equity by:

During her lunch hour, Shelly has to pick up her laundry, buy a new pair of hose, deposit some money in her bank account, pick out a birthday present for her niece, and have a quick lunch. Which situational influence will most likely have the greatest effect on the purchase of the birthday gift?

According to Maslow's hierarchy, _____ will dominate when all needs are unsatisfied, and in such situations, none of the other needs will serve as a basis for motivation.

Which of the following sources of information regarding a purchase decision refers to handling, examining, and trying out a product while shopping?

When buying clothes, consumers may shop at several stores and compare a number of different brands and styles before purchasing an item without resorting to a complex analysis of the pros and cons of each brand and style. Identify the type of decision making involved.

Identify the correct statement about culture in the context of consumer behavior.

Which of the following is the first step of information processing?

According to Maslow's hierarchy, which of the following is true of belongingness and love needs?

On her way home from work, Shelby sees an ice cream stand and immediately feels a craving for some ice cream. She pulls over to buy a hot fudge sundae. Which of the following influenced her purchasing decision?

Which of the following is an example of a marketing influence on consumer behavior?

Which of the following statements about product involvement is true?

Identify the element that refers to a consumer's perception of the importance or personal relevance of an item.

Mary hears from a friend that green tea can provide extensive health benefits. On her way to work, she sees a billboard advertising the newest brand of green tea by Mildone. Later that day, at the supermarket, Mary sees a promotional offer on Mildone's green tea and decides to try out this brand to see whether green tea really has the benefits its users advocate. Which of the following statements is true with regard to this scenario?