Question 1

Which of the following is an example of business-to-consumer electronic commerce?

Accepted Answer

A)  Brenda files her income tax online. 
B)  Kobbler,a shoe manufacturer,conducts business over the Web with its retailers. 
C)  Juan buys Kevin's guitar on eBay.com. 
D)  Reuben buys a pair of shoes on Yebhi.com. 
E)  Sandra,an employee,uses the Web to make a change in her health benefits. 
A)  Brenda files her income tax online. 
B)  Kobbler,a shoe manufacturer,conducts business over the Web with its retailers. 
C)  Juan buys Kevin's guitar on eBay.com. 
D)  Reuben buys a pair of shoes on Yebhi.com. 
E)  Sandra,an employee,uses the Web to make a change in her health benefits.

Question 2

When organizations undergo disintermediation,they have to take on those activities previously performed by the middleman.

Accepted Answer

A) True 
 B)False

Question 3

The ________ stage of business-to-consumer electronic commerce allows customers to place orders and make payments.

Accepted Answer

A)  e-integration 
B)  e-reintermediation 
C)  e-subscription 
D)  e-information 
E)  e-transaction 
A)  e-integration 
B)  e-reintermediation 
C)  e-subscription 
D)  e-information 
E)  e-transaction

Question 4

A way to ensure that a company's site is on the first page users see when looking for a specific term is using ________ advertising.

Accepted Answer

A)  stealth 
B)  viral 
C)  buzz 
D)  search 
E)  affiliate 
A)  stealth 
B)  viral 
C)  buzz 
D)  search 
E)  affiliate

Question 5

Companies pursuing a click-only business strategy approach business activities in a traditional manner by operating physical locations.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is an example of disintermediation?

Accepted Answer

A)  Land Rover markets most of its four-wheel drives in high altitude regions where vehicles require more power. 
B)  Dunkin' Donuts expanded its menu beyond breakfasts by adding hearty snacks that substitute for meals,consisting of items like Dunkin' Dawgs,hot dogs wrapped in dough. 
C)  Gatorade Thirst Quencher is a market leader in sports drinks.It is now planning to market its drinks to working women in urban areas. 
D)  OakTeak,a furniture manufacturing firm,started selling directly to its customers after it experienced a dip in sales due to channel conflicts between retailers. 
E)  A luxury car company creates a hybrid line of automobiles for consumers who are concerned about the environment. 
A)  Land Rover markets most of its four-wheel drives in high altitude regions where vehicles require more power. 
B)  Dunkin' Donuts expanded its menu beyond breakfasts by adding hearty snacks that substitute for meals,consisting of items like Dunkin' Dawgs,hot dogs wrapped in dough. 
C)  Gatorade Thirst Quencher is a market leader in sports drinks.It is now planning to market its drinks to working women in urban areas. 
D)  OakTeak,a furniture manufacturing firm,started selling directly to its customers after it experienced a dip in sales due to channel conflicts between retailers. 
E)  A luxury car company creates a hybrid line of automobiles for consumers who are concerned about the environment.

Question 7

Electronic commerce is used to conduct business with professional partners such as suppliers and intermediaries.This form of EC is commonly referred to as ________ electronic commerce.

Accepted Answer

A)  business-to-consumer 
B)  peer-to-peer 
C)  business-to-business 
D)  business-to-intermediary 
E)  business-to-supplier 
A)  business-to-consumer 
B)  peer-to-peer 
C)  business-to-business 
D)  business-to-intermediary 
E)  business-to-supplier

Question 8

Briefly explain location-based m-commerce.

Accepted Answer

A key driver for m-commerce is location-

Question 9

MakeYourClick is an online ad agency,which is known for its ability to create ads that lure customers to purchase.Brenda,an ex-employee of the firm,was fired from the agency on baseless grounds.An angry Brenda inflates MakeYourClick's online advertising cost by repeatedly clicking on the advertiser's link.Brenda has committed ________.

Accepted Answer

A)  competitive click fraud 
B)  irate click fraud 
C)  network click fraud 
D)  shill click fraud 
E)  rafter click fraud 
A)  competitive click fraud 
B)  irate click fraud 
C)  network click fraud 
D)  shill click fraud 
E)  rafter click fraud

Question 10

Online retailer Amazon.com is an example of a ________ company.

Accepted Answer

A)  click-and-mortar 
B)  click-and-flip 
C)  bricks-and-clicks 
D)  click-only 
E)  brick-and-mortar 
A)  click-and-mortar 
B)  click-and-flip 
C)  bricks-and-clicks 
D)  click-only 
E)  brick-and-mortar

Question 11

Provoking bidders to leave a legitimate auction to buy the same item at a lower price outside the auction space,where return policies and buyer protection do not apply,is called ________.

Accepted Answer

A)  rafter bidding 
B)  bid skimming 
C)  bid luring 
D)  bid shielding 
E)  shill bidding 
A)  rafter bidding 
B)  bid skimming 
C)  bid luring 
D)  bid shielding 
E)  shill bidding

Question 12

One of the challenges for brick-and-mortars involve increasing IS complexity.

Accepted Answer

A) True 
 B)False

Question 13

A recent trend in display advertising has been ________ advertising,where the ads placed on a page are in some way related to the content of that page.

Accepted Answer

A)  contextual 
B)  buzz 
C)  viral 
D)  affiliate 
E)  stealth 
A)  contextual 
B)  buzz 
C)  viral 
D)  affiliate 
E)  stealth

Question 14

For Web sites to be successful,structural firmness is a must.

Accepted Answer

A) True 
 B)False

Question 15

Walmart.com is an example of a ________ retailer.

Accepted Answer

A)  brick-and-mortar 
B)  click-only 
C)  bricks-and-clicks 
D)  click-and-flip 
E)  brick-and-flip 
A)  brick-and-mortar 
B)  click-only 
C)  bricks-and-clicks 
D)  click-and-flip 
E)  brick-and-flip

Question 16

Which of the following types of e-auction fraud is associated with the seller's failure to ship an item after the payment has been received?

Accepted Answer

A)  bid luring 
B)  bid shielding 
C)  non-shipment 
D)  shipping fraud 
E)  payment failure 
A)  bid luring 
B)  bid shielding 
C)  non-shipment 
D)  shipping fraud 
E)  payment failure

Question 17

Which of the following occurs in a reverse pricing model?

Accepted Answer

A)  Customers specify the product they are looking for and how much they are willing to pay for it. 
B)  Companies set the prices that customers pay for products. 
C)  Companies conduct an online auction for all products available for sale. 
D)  Customers specify the product they are looking for and the company provides the product with a price. 
E)  Companies negotiate special volume discounts with local businesses and offer them to their customers. 
A)  Customers specify the product they are looking for and how much they are willing to pay for it. 
B)  Companies set the prices that customers pay for products. 
C)  Companies conduct an online auction for all products available for sale. 
D)  Customers specify the product they are looking for and the company provides the product with a price. 
E)  Companies negotiate special volume discounts with local businesses and offer them to their customers.

Question 18

Which of the following is a mechanism for consumer-to-consumer transactions?

Accepted Answer

A)  e-tailing 
B)  e-integration 
C)  e-filing 
D)  e-tendering 
E)  e-auctions 
A)  e-tailing 
B)  e-integration 
C)  e-filing 
D)  e-tendering 
E)  e-auctions

Question 19

Without middlemen like Travelocity.com,Orbitz.com,and other travel Web sites,a consumer would have to check all airline Web sites in order to find the flight with the best connection or lowest price.This introduction of middlemen in business models is an example of ________.

Accepted Answer

A)  reintermediation 
B)  remutualization 
C)  gentrification 
D)  disintermediation 
E)  defalcation 
A)  reintermediation 
B)  remutualization 
C)  gentrification 
D)  disintermediation 
E)  defalcation

Question 20

Which of the following statements is true about companies pursuing a click-only business strategy?

Accepted Answer

A)  These companies approach business activities by operating physical locations. 
B)  These companies operate in both physical and virtual arenas. 
C)  These companies conduct business electronically in cyberspace. 
D)  These companies are only involved in export business activities. 
E)  These companies choose to operate their business activities solely in the traditional manner. 
A)  These companies approach business activities by operating physical locations. 
B)  These companies operate in both physical and virtual arenas. 
C)  These companies conduct business electronically in cyberspace. 
D)  These companies are only involved in export business activities. 
E)  These companies choose to operate their business activities solely in the traditional manner.

Which of the following is an example of business-to-consumer electronic commerce?

When organizations undergo disintermediation,they have to take on those activities previously performed by the middleman.

The ________ stage of business-to-consumer electronic commerce allows customers to place orders and make payments.

A way to ensure that a company's site is on the first page users see when looking for a specific term is using ________ advertising.

Companies pursuing a click-only business strategy approach business activities in a traditional manner by operating physical locations.

Which of the following is an example of disintermediation?

Electronic commerce is used to conduct business with professional partners such as suppliers and intermediaries.This form of EC is commonly referred to as ________ electronic commerce.

Briefly explain location-based m-commerce.

Online retailer Amazon.com is an example of a ________ company.

Provoking bidders to leave a legitimate auction to buy the same item at a lower price outside the auction space,where return policies and buyer protection do not apply,is called ________.

One of the challenges for brick-and-mortars involve increasing IS complexity.

A recent trend in display advertising has been ________ advertising,where the ads placed on a page are in some way related to the content of that page.

For Web sites to be successful,structural firmness is a must.

Walmart.com is an example of a ________ retailer.

Which of the following types of e-auction fraud is associated with the seller's failure to ship an item after the payment has been received?

Which of the following occurs in a reverse pricing model?

Which of the following is a mechanism for consumer-to-consumer transactions?

Without middlemen like Travelocity.com,Orbitz.com,and other travel Web sites,a consumer would have to check all airline Web sites in order to find the flight with the best connection or lowest price.This introduction of middlemen in business models is an example of ________.

Which of the following statements is true about companies pursuing a click-only business strategy?

Managing in the Digital World

Gaining Competitive Advantage Through Information Systems

Managing the Information Systems Infrastructure and Services

Enhancing Organizational Communication and Collaboration Using Social Media

Enhancing Business Intelligence Using Information Systems

Enhancing Business Processes Using Enterprise Information Systems

Strengthening Business-to-Business Relationships via Supply Chain and Customer Relationship

Developing and Acquiring Information Systems

Securing Information Systems

Foundations of Information Systems Infrastructure

Filters

Exam 4: Enabling Business-to-Consumer Electronic Commerce

Which of the following is an example of business-to-consumer electronic commerce?

When organizations undergo disintermediation,they have to take on those activities previously performed by the middleman.

The ________ stage of business-to-consumer electronic commerce allows customers to place orders and make payments.

A way to ensure that a company's site is on the first page users see when looking for a specific term is using ________ advertising.

Companies pursuing a click-only business strategy approach business activities in a traditional manner by operating physical locations.

Which of the following is an example of disintermediation?

Electronic commerce is used to conduct business with professional partners such as suppliers and intermediaries.This form of EC is commonly referred to as ________ electronic commerce.

Briefly explain location-based m-commerce.

Online retailer Amazon.com is an example of a ________ company.

Provoking bidders to leave a legitimate auction to buy the same item at a lower price outside the auction space,where return policies and buyer protection do not apply,is called ________.

One of the challenges for brick-and-mortars involve increasing IS complexity.

A recent trend in display advertising has been ________ advertising,where the ads placed on a page are in some way related to the content of that page.

For Web sites to be successful,structural firmness is a must.

Walmart.com is an example of a ________ retailer.

Which of the following types of e-auction fraud is associated with the seller's failure to ship an item after the payment has been received?

Which of the following occurs in a reverse pricing model?

Which of the following is a mechanism for consumer-to-consumer transactions?

Without middlemen like Travelocity.com,Orbitz.com,and other travel Web sites,a consumer would have to check all airline Web sites in order to find the flight with the best connection or lowest price.This introduction of middlemen in business models is an example of ________.

Which of the following statements is true about companies pursuing a click-only business strategy?

Managing in the Digital World

Gaining Competitive Advantage Through Information Systems

Managing the Information Systems Infrastructure and Services

Enhancing Organizational Communication and Collaboration Using Social Media

Enhancing Business Intelligence Using Information Systems

Enhancing Business Processes Using Enterprise Information Systems

Strengthening Business-to-Business Relationships via Supply Chain and Customer Relationship

Developing and Acquiring Information Systems

Securing Information Systems

Foundations of Information Systems Infrastructure

Filters