Exam 4: Enabling Business-to-Consumer Electronic Commerce

If a company's Web site is listed in the sponsored list of a search engine,the search engine receives revenue on a ________ basis.

Which of the following provides customers with the ability to obtain personalized information by querying corporate databases and other information sources?

With respect to GPS-enabled location-based services,the ability to give route directions from one point to another is an example of ________ service.

Within the context of different types of e-auction fraud,bid shielding is sometimes called ________.

Amazon.com is an example of a brick-and-mortar company.

Briefly describe the benefits of e-tailing.

Two major categories of e-transactions are the online sales of goods and services and financial transactions such as online banking.

Which of the following forms of e-auction typically takes place on a business-to-business level?

Web sites can offer a virtually unlimited number and variety of products because e-tailing is not limited by physical store and shelf space restrictions.

Paying businesses that bring or refer customers to another business is known as ________.

Distinguish between network click fraud and competitive click fraud.

Which of the following is a disadvantage of e-tailing?

With respect to pay-per-click models,inflating the revenue to a host or increasing costs for the advertiser by repeatedly clicking on a link is called ________ fraud.

________ allows individual Web site owners to post companies' ads on their pages.

The phenomenon of cutting out the "middleman" and reaching customers more directly and efficiently is known as ________.

A click-and-mortar business strategy approach is also referred to as the bricks-and-clicks business strategy.

The greatest impact of the Web-based EC revolution has occurred in companies adopting the brick-and-mortar approach.

A ________ is a form of e-auction in which the highest bid wins.

Web technologies allow for integration of information via Web sites that can be linked to corporate databases to provide real-time access to personalized information.

The concept of the Long Tail refers to a focus on ________.