Question 1

List and define the stages of business-to-consumer electronic commerce.

Accepted Answer

The stages of business-to-consumer elect

Question 2

With respect to e-tailing,________ codes can initiate certain actions,such as make a phone call to a sales representative,or send a text message to a pre-specified number.

Accepted Answer

A)  maxi 
B)  CPC binary 
C)  viral 
D)  MSI 
E)  QR 
A)  maxi 
B)  CPC binary 
C)  viral 
D)  MSI 
E)  QR

Question 3

With respect to typical revenue models for electronic commerce businesses,Nordstrom.com and iTunes.com are using a(n)________ revenue model.

Accepted Answer

A)  brokerage 
B)  subscription 
C)  affiliate marketing 
D)  traditional sales 
E)  licensing 
A)  brokerage 
B)  subscription 
C)  affiliate marketing 
D)  traditional sales 
E)  licensing

Question 4

Companies pursuing a click-and-mortar business strategy have no physical store locations,allowing them to focus purely on electronic commerce.

Accepted Answer

A) True 
 B)False

Question 5

A ________ is a form of e-auction where buyers post a request for quote.

Accepted Answer

A)  reverse auction 
B)  rafter bid 
C)  mystery auction 
D)  forward auction 
E)  top-up 
A)  reverse auction 
B)  rafter bid 
C)  mystery auction 
D)  forward auction 
E)  top-up

Question 6

E-tailers can focus on the Long Tails.

Accepted Answer

A) True 
 B)False

Question 7

Companies following a ________ business strategy choose to operate solely in the traditional physical markets,approaching business activities in a traditional manner.

Accepted Answer

A)  click-only 
B)  click-and-mortar 
C)  bricks-and-clicks 
D)  click-and-flip 
E)  brick-and-mortar 
A)  click-only 
B)  click-and-mortar 
C)  bricks-and-clicks 
D)  click-and-flip 
E)  brick-and-mortar

Question 8

Explain the relationships of e-government.

Accepted Answer

Government-to-citizen (G2C)EC allows for

Question 9

The ________ stage of business-to-consumer electronic commerce provides customers with the ability to obtain personalized information by querying corporate databases and other information sources.

Accepted Answer

A)  e-reintermediation 
B)  e-transaction 
C)  e-integration 
D)  e-information 
E)  e-subscription 
A)  e-reintermediation 
B)  e-transaction 
C)  e-integration 
D)  e-information 
E)  e-subscription

Question 10

Which of the following statements is true about firms pursuing a brick-and-mortar business strategy?

Accepted Answer

A)  These firms avoid indulgence in physical store locations. 
B)  These firms avoid indulgence in electronic commerce. 
C)  These firms are only involved in export business activities. 
D)  These firms indulge in rafter bidding activities. 
E)  These firms operate in both physical and virtual arenas. 
A)  These firms avoid indulgence in physical store locations. 
B)  These firms avoid indulgence in electronic commerce. 
C)  These firms are only involved in export business activities. 
D)  These firms indulge in rafter bidding activities. 
E)  These firms operate in both physical and virtual arenas.

Question 11

Which of the following characteristics of the Web influences the Web site's security and performance?

Accepted Answer

A)  structural firmness 
B)  functional convenience 
C)  cost compliance 
D)  representational delight 
E)  disintermediation capacity 
A)  structural firmness 
B)  functional convenience 
C)  cost compliance 
D)  representational delight 
E)  disintermediation capacity

Question 12

Explain the different electronic commerce (EC)business strategies.

Accepted Answer

There are three different electronic com

Question 13

The menu-driven pricing scheme transcends the reverse pricing system.

Accepted Answer

A) True 
 B)False

Question 14

Companies use ________ in an attempt to move up their Web sites in the organic search engine results.

Accepted Answer

A)  search engine image protection 
B)  search engine optimization 
C)  search engine keyword insertion 
D)  search-oriented architecture 
E)  domain stacking 
A)  search engine image protection 
B)  search engine optimization 
C)  search engine keyword insertion 
D)  search-oriented architecture 
E)  domain stacking

Question 15

Electronic commerce is limited to transactions between businesses and consumers,which is known as business-to-consumer (B2
C) EC.

Accepted Answer

A) True 
 B)False

Question 16

Within the context of e-tailing,________ are two-dimensional barcodes with a high storage capacity which are typically used to point the consumer to a particular Web page when he or she scans the barcode with a mobile device's camera.

Accepted Answer

A)  viral codes 
B)  QR codes 
C)  MSI barcodes 
D)  maxicodes 
E)  CPC binary barcodes 
A)  viral codes 
B)  QR codes 
C)  MSI barcodes 
D)  maxicodes 
E)  CPC binary barcodes

Question 17

Which of the following is an example of consumer-to-consumer electronic commerce?

Accepted Answer

A)  Niobi makes an online deposit of $5,000 into her friend Carla's account as she needs financial help. 
B)  Heath buys a gift for Vannessa from Amazon.com. 
C)  Blanco,a manufacturer,conducts business over the Web with its retailers. 
D)  Ted files his income tax online. 
E)  Marty buys Lobsang's mountaineering equipment from eBay.com. 
A)  Niobi makes an online deposit of $5,000 into her friend Carla's account as she needs financial help. 
B)  Heath buys a gift for Vannessa from Amazon.com. 
C)  Blanco,a manufacturer,conducts business over the Web with its retailers. 
D)  Ted files his income tax online. 
E)  Marty buys Lobsang's mountaineering equipment from eBay.com.

Question 18

The performance of a pay-per-click advertising model can be assessed by ________,which reflects the percentage of visitors who actually perform the marketer's desired action such as making a purchase.

Accepted Answer

A)  click fraud rate 
B)  contextual search rate 
C)  pop-up rate 
D)  click-through rate 
E)  conversion rate 
A)  click fraud rate 
B)  contextual search rate 
C)  pop-up rate 
D)  click-through rate 
E)  conversion rate

Question 19

Bid luring is also known as shill bidding.

Accepted Answer

A) True 
 B)False

Question 20

Briefly explain with an example the capability of the Web to integrate information.

Accepted Answer

Web technologies allow for integration o

List and define the stages of business-to-consumer electronic commerce.

With respect to e-tailing,________ codes can initiate certain actions,such as make a phone call to a sales representative,or send a text message to a pre-specified number.

With respect to typical revenue models for electronic commerce businesses,Nordstrom.com and iTunes.com are using a(n)________ revenue model.

Companies pursuing a click-and-mortar business strategy have no physical store locations,allowing them to focus purely on electronic commerce.

A ________ is a form of e-auction where buyers post a request for quote.

E-tailers can focus on the Long Tails.

Companies following a ________ business strategy choose to operate solely in the traditional physical markets,approaching business activities in a traditional manner.

Explain the relationships of e-government.

The ________ stage of business-to-consumer electronic commerce provides customers with the ability to obtain personalized information by querying corporate databases and other information sources.

Which of the following statements is true about firms pursuing a brick-and-mortar business strategy?

Which of the following characteristics of the Web influences the Web site's security and performance?

Explain the different electronic commerce (EC)business strategies.

The menu-driven pricing scheme transcends the reverse pricing system.

Companies use ________ in an attempt to move up their Web sites in the organic search engine results.

Electronic commerce is limited to transactions between businesses and consumers,which is known as business-to-consumer (B2 C) EC.

Within the context of e-tailing,________ are two-dimensional barcodes with a high storage capacity which are typically used to point the consumer to a particular Web page when he or she scans the barcode with a mobile device's camera.

Which of the following is an example of consumer-to-consumer electronic commerce?

The performance of a pay-per-click advertising model can be assessed by ________,which reflects the percentage of visitors who actually perform the marketer's desired action such as making a purchase.

Bid luring is also known as shill bidding.

Briefly explain with an example the capability of the Web to integrate information.

Managing in the Digital World

Gaining Competitive Advantage Through Information Systems

Managing the Information Systems Infrastructure and Services

Enhancing Organizational Communication and Collaboration Using Social Media

Enhancing Business Intelligence Using Information Systems

Enhancing Business Processes Using Enterprise Information Systems

Strengthening Business-to-Business Relationships via Supply Chain and Customer Relationship

Developing and Acquiring Information Systems

Securing Information Systems

Foundations of Information Systems Infrastructure

Filters

Exam 4: Enabling Business-to-Consumer Electronic Commerce

List and define the stages of business-to-consumer electronic commerce.

With respect to e-tailing,________ codes can initiate certain actions,such as make a phone call to a sales representative,or send a text message to a pre-specified number.

With respect to typical revenue models for electronic commerce businesses,Nordstrom.com and iTunes.com are using a(n)________ revenue model.

Companies pursuing a click-and-mortar business strategy have no physical store locations,allowing them to focus purely on electronic commerce.

A ________ is a form of e-auction where buyers post a request for quote.

E-tailers can focus on the Long Tails.

Companies following a ________ business strategy choose to operate solely in the traditional physical markets,approaching business activities in a traditional manner.

Explain the relationships of e-government.

The ________ stage of business-to-consumer electronic commerce provides customers with the ability to obtain personalized information by querying corporate databases and other information sources.

Which of the following statements is true about firms pursuing a brick-and-mortar business strategy?

Which of the following characteristics of the Web influences the Web site's security and performance?

Explain the different electronic commerce (EC)business strategies.

The menu-driven pricing scheme transcends the reverse pricing system.

Companies use ________ in an attempt to move up their Web sites in the organic search engine results.

Electronic commerce is limited to transactions between businesses and consumers,which is known as business-to-consumer (B2 C) EC.

Within the context of e-tailing,________ are two-dimensional barcodes with a high storage capacity which are typically used to point the consumer to a particular Web page when he or she scans the barcode with a mobile device's camera.

Which of the following is an example of consumer-to-consumer electronic commerce?

The performance of a pay-per-click advertising model can be assessed by ________,which reflects the percentage of visitors who actually perform the marketer's desired action such as making a purchase.

Bid luring is also known as shill bidding.

Briefly explain with an example the capability of the Web to integrate information.

Managing in the Digital World

Gaining Competitive Advantage Through Information Systems

Managing the Information Systems Infrastructure and Services

Enhancing Organizational Communication and Collaboration Using Social Media

Enhancing Business Intelligence Using Information Systems

Enhancing Business Processes Using Enterprise Information Systems

Strengthening Business-to-Business Relationships via Supply Chain and Customer Relationship

Developing and Acquiring Information Systems

Securing Information Systems

Foundations of Information Systems Infrastructure

Filters